Trends
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Yumi SS16 Press Day Sneak Peek
Usually reserved for the fashion press, editors and bloggers, Press Day is where we reveal all the dresses and separates we’ll be sporting in the coming season. But we want to give you a head start on spring’s hottest styles with an exclusive sneak peek at Yumi SS16. You’re welcome. Floral Embroidery Florals? For Spring? Groundbreaking. We know, we know. This trend never fails to be a general theme throughout most collections and that’s because quite simply, it’s pretty and we like it. So there. Adorning everything from occasion dresses to summery tops, for SS16 it’s all about delicate floral prints with striking colourful embroidery a la Holly Fulton and Erdem. Bright Lace…
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Yumi Loves Winter: Get blogger A Clothes Horse’s Look
Rebecca wears our owl and floral print midi dress Rebecca Stice, the lovely lady behind AClothesHorse.co.uk is a leading blogger based in Northern Ireland. She’s contributed to Refinery29, Glamour, WWD, Teen Vogue and Lucky Mag, to name just a few. Here, she tells Yumi HQ all her style secrets. How would you describe your autumn/winter style? Cozy! I’m not quite “feral sweater child” territory but I love to layer and want to wear all of the knits when it starts to get cold. Who are your biggest influences when it comes to the way you dress? Possibly vintage films, but I find inspiration everywhere so it’s hard to say what the biggest…
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Yumi Loves Winter: Get blogger Anisa Sojka’s look
Anisa wears our owl and flower print oversized shirt, pleated skirt and raglan tie jumper Anisa Sojka, the woman behind style blog, Anisasojka.com, is a fashion marketing professional living and working in London, who’s style blog is going from strength to strength with an over 20K following on Instagram. She’s let us in on her top winter style tips and why she loves a bit of Yumi. How would you describe your autumn/winter style? Quite laid back – layers and loose fitting clothing is what I aim for. Although, I usually dress each look up with a heel. Who are your biggest influences when it comes to the way you dress?…
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Yumi Loves Winter: Get blogger Ciara O’Doherty’s look
Ciara wears our green leather look skirt, waffle textured top and lurex kimono cardigan Ciara O’Doherty is one of Ireland’s most recognised fashion bloggers. A rising fashion star, Ciara has worked with the likes of Coca-Cola, PrettyPolly, Fashion|One, V3’s Xposé and Ireland AM as well as contributing to RTE’s hit documentary #FullFrontal. Want to know how she tackles winter in style? Well, find out here. How would you describe your autumn/winter style? My A/W style is classic, with an edgy twist. I love putting together monochromatic looks by mixing blacks, whites and greys, but I always like to add a splash of something different, whether it be a faux fur layer, or some off-beat accessories.…
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Yumi Loves Winter: Get blogger Theldndiaries’ look
Paula wears our gold spot chiffon shirt, leather look pencil skirt and dip dye faux fur jacket, Paula Holmes, the stylish woman behind blog, Theldndiaries, is a top fashion blogger, having been featured in an array of top publications including Stylist, Look and Cosmopolitan. As part of our #YumiLovesWinter campaign, she let us in on her winter style and why she loves Yumi. How would you describe your autumn/winter style? In autumn I’m probably more stylish than in winter, it’s definitely my favourite season for fashion. I love choosing a new coat and like to accessorise with funky hats and scarves. In winter, for me I’d rather be warm than…
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Best ’60s trend picks to buy now
The ’60s is back in the groove this season and we’ve got tons of vintage inspiration in our AW15 collection. Seen on the AW15 runways from Miu Miu to Burberry, looks ranged from romantic, folk inspired pieces to graphic geometric prints a la Twiggy. Here at Yumi HQ, our designers have created striking folkloric prints, lace peasant dresses, faux leather separates and classy pussybow blouses that follow the trend in a unique and versatile way. You’ll notice skirt and dress hemlines have risen in the collection, knitwear is extra soft and our trans-seasonal layering pieces feature duster coats, blanket jackets and a faux fur wrap coat. Cue our picks to buy…
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How to Dress for the Weekend
Go shorty, it’s the weekend. Time to toss your work wear in the wash and get out some pretty pieces for whatever you’re up to. If you’re having a bit of a ‘mare about what to wear to a party/occasion/drinks with the girls/weekend antics, don’t fret we’ve got the key pieces you should get your mitts on. Cue the list: The Party Dress Going on a night out and stuck for what to wear? This is a must-have for your wardrobe. Team it with heels and a clutch and you’re good to go. Crystal Print Scuba Dress, £60, yumi.co.uk The Party Shirt Suitable for drinks or a shopping trip, this gold…
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Best Weekend Dresses under £60
The sun has got his hat on. Time to show off those pins in a pretty dress again then. Quick, winter is coming. To get the most out of this sunny spell, we’ve put together a weekend dresses edit. The Floral Dress In a distressed floral print, this dress is a perfect AW15 staple. Wear with or without tights and ankle boots for a slick day to night look. Distressed Floral Skater Dress, £50, yumi.co.uk The Scuba Dress In our exclusively designed print, this scuba dress is the perfect going out dress. Pair with heels and a structured jacket to look slick and on point. Crystal Print Scuba Dress, £60, yumi.co.uk…
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30 Days of Summer Blogger Lookbook
We’re keeping the summer alive here at Yumi with our 30 days of Summer Lookbook featuring 30 stylish bloggers. Come on Indian Summer. Cue the highlights: To see the full Lookbook, download it here Got a fave? Tweet us @official_yumi Restaurant Review: Indulge in Indian Cuisine at Lotus in Charing Cross More on Yumi Journal
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How to Dress for a Job Interview
Prepping your winning answers are only half of the battle when going for a job interview. First impressions mean a lot. As you walk in a room, portfolio under your arm, ready to shake hands with your potential new boss, they will instantly form an impression that will last the interview and beyond. And they’ll only base this opinion based on your appearance and demeanor as soon as they meet you. Yikes. But there’s no need to fret – dress for success with our handy style tips. Disclaimer: we can’t guarantee you’ll get the job of your dreams but we’ll surely up your chances. Be Comfortable Avoid a major wardrobe…