Trends
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New collection: Artist Studio
This Autumn/Winter sees the launch of our new collection: Artist Studio. As if we needed an excuse to fill our wardrobe with lots of brand new clothes, the start of a new season is definitely a good one. An ideal choice for transitional weather, walk through blustery winds and crunchy leaves in these fun and playful styles. Salute the 1970s with our transitional collection, Artist Studio. Inspired by the art nouveau revival, we’ve combined painted collage prints and abstract peacock motifs with opulent velvets. Classic denims and feminine pleats will add a romantic touch. Warm cinnamon tones and digital florals will take centre stage. Vintage-inspired ruffles and dipped hemlines give classic…
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The Yumi A-Z Guide To Autumn/Winter Dressing: E-H
Autumn/Winter is officially here and we could not be more excited. With sunny skies and balmy climates slowly being replaced with darker evenings and chilly mornings, it’s time to revamp your wardrobe ready for a new season. With this in mind, we’ve launched The Yumi A-Z Guide to Autumn/Winter Dressing. Each week we’ll be running through four letters of the alphabet and showing you how to perfect your seasonal style. If you missed last weeks blog post, click here to catch up on letters A-D. The second in a series of blog posts, this week we’re running through letters E-D. Think dazzling embellishments which will have you stealing the spotlight and bold botanical that will refresh your florals. Inspire your…
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The Yumi A-Z Guide To Autumn/Winter Dressing: A-D
Autumn/Winter is officially here and we could not be more excited. With sunny skies and balmy climates slowly being replaced with darker evenings and chilly mornings, it’s time to revamp your wardrobe ready for a new season. With this in mind, we’ve launched The Yumi A-Z Guide to Autumn/Winter Dressing. Each week we’ll be running through four letters of the alphabet and showing you how to perfect your seasonal style. The first in a series of 6 blog posts, this week we’re running through letters A-D. Think accessories which will add to your outfits and rich burgundys that will have you feeling very autumnal. Learn about our plus size collection, Yumi Curves and find out why nothing else compares to a…
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Get to know our Yumi Girl Range
At first mention, most people associate us with womenwear. Think quirky prints, bold colours and clashing patterns. Whilst this is true, we’ve also developed a range specially for little ones – Yumi Girl. The junior collection draws inspiration from the ladies range so expect to see lots of colourful prints, standout colours and quirky motifs. Whether you are a long time fan or are looking for inspiration, get to know our Yumi Girl Range here. With a mix of sale bargains and new season goodies, we take you through Yumi Girl’s bestselling products. So whether you’re looking to revamp her casualwear or gift her with an extra-special occasion dress; you’ll find something to…
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How to add pink into your wardrobe
“Pretty in pink” is a phrase you’re likely to hear throughout SS17. Once only seen on the likes of Elle Woods and reserved for our Barbie Dream House, it’s now the colour to be seen in. Based on this fashion trend, we’ve created a guide on how to add pink into your wardrobe. From bold fuchsias to dusty rose, you’re sure to find your perfect shade. Whether you’re giving your wardrobe a makeover or want to inject a pop of colour into your summer outfits; we’ll talk you through the best way to wear the season’s favourite colour. Firstly on the top of our list are our unique women’s shirts.…
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How to wear Spring denim
Forget what you thought you knew about denim, as a key trend on the SS17 runway, denim is no longer just about jeans but is a fashion must-have. So with fashion houses like Gucci, Tommy Hilfiger and Givenchy reworking the classic style, it got us thinking how we could update our spring denim collection. The days of denim only being associated with jeans is gone. This new revival shows our wardrobe favourite evolving with dresses, skirt and embroidered shirts. As a result, we’ve given you a run down on everything you need to know about spring denim. Whether you like to stay classic with a jeans and t-shirt or stay on-trend…
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It’s in the detail
oIt’s no secret that here at Yumi HQ, we love all things printed, embellished and detailed. Seen on the SS17 catwalks and showing no signs of slowing down, detailed dresses are a key trend this season. Whether you’re looking to make an entrance with head-to-toe embroidery or want to keep it classic and feminine by opting for ruffles, we’ve created an easy to follow guide showing you how to incorporate these fashion favorites into your wardrobe. To make your life simple and easy, we’ve put together some of our favourite pieces and how to style them. So without further ado… In stitches for embroidery Firstly, in case you’ve been living under a…
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Print Predictions
If there’s one thing we love more than dresses, it’s dresses in fun prints! The catwalk is brimming with inspiration this season; from the 70’s rebirth worked by Prada and Mui Mui, to bold punches of patchwork embraced by Marc Jacobs and Loewe. Get in tune with this season’s coolest print and patterns, and discover what’s on the Yumi forecast in SS17. Floral Fantastic Okay, we’ll admit it, we have a fetish for florals. But with such a head-turning selection of floral patterns to pick from, you can see why. Breaking Borders This season we’ve been experimenting with border prints. Take a flattering tunic dress, sheer kimono or skirt and…
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Easter weekend: Mother-daughter edition
Lambs are leaping, daffodils are blooming and we’re eating our body weight in Cadbury’s crème eggs… Yes, we’re not sure how it happened either, but spring has officially sprung. With Easter weekend just around the corner and more excitingly, two bank holidays to plan, it therefore means a weekend filled with social engagements and outfit planning. To help bring our love of fashion and family together, we’ve selected a few of our favourite outfits for you and your mini-me to wear. Whether you’re attending a Church service, soaking up the sunshine or spending time with family, our easy guide has an outfit perfect for every occasion. Sunday lunch with the…
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How to keep little ones busy this Easter
With children around the country set to break up for the Easter holidays, parents everywhere are preparing to have their children at home and wonder how to keep little ones busy this Easter. Full of Easter eggs and sugary treats, the energy they would have burnt off at school is now being used to run up and down the living room. So with that in mind, we have created a handy guide to surviving the Easter holidays. With everything from Easter egg hunts, day trips out and even DIY arts and crafts, Yumi has you covered. The best things in life are free. Christmas feels like it was only few weeks ago and…