Trends

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    Yumi by Lilah SS16 Collection

    Embroidered Circle Skater Dress, £85 We’ve got exciting news for you. Drum roll please, Yumi HQ is pleased to announce our latest collaboration with British presenter and model, Lilah Parsons. Embroidered Midi Shirt Dress, £85 For her latest collab, Lilah’s taken a leap into the designer’s seat and created a stunning ’60s inspired Parisian capsule range, Yumi by Lilah. The 17 piece collection features super feminine silhouettes, tailored suits, pretty florals, colour pops throughout and raw denim pieces. We’ve keeled over with delight already. Broderie Anglaise Shirt, £45, Denim A-line Midi Skirt, £50 Lilah let us in on the inspo for the collection: “I looked at Paris in the ’60s as my starting…

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    Flirty Valentine Day Dresses

    Valentine’s Day is fast approaching and if you haven’t got your date night look sorted yet, don’t fret as the girls at Yumi HQ are here to get you ready for the most romantic night of the year. From red rose print skater dresses and floral print midis to statement making jumpsuits and demure lace numbers, we’ve got an array of swoon-worthy pieces to get pulses racing. Check out our favourite flirty frocks in our edit… Stripe Floral Print Skater Dress, £60 Featuring dozens of red roses, this skater dress is a date night must-have. Style it with your favourite accessories in black or red, style your locks in tousled…

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    YumiLoves Winter: Get Paige Joanna’s Style

    Paige Joanna Calvert is the stylish girl behind blog, Paigejoanna.co.uk. Here, she lets us in on her love of Yumi and where and who she looks for style inspiration. How would you describe your autumn/winter style? I feel a lot more comfortable in my style during Autumn/Winter. I get a bit creative with layering and definitely share elements of preppy and retro styles. Who are your biggest influences when it comes to the way you dress? I love looking on Pinterest for style ideas, as well as my favourite bloggers such as What Olivia Did. I love her personal style! Have you always been passionate about clothes? I think my passion for…

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    Yumi Loves Winter: Get blogger Beautyfromthefjord’s style

    Olivia wears Butterfly Print Jacquard Jacket, £28 and the matching skirt.  Olivia Yi, the Norwegian blogger behind the blog, Beauty From The Fjord, shares her style secrets with us. How would you describe your autumn/winter style? My autumn/winter style is simple, classy and bright! The items I can’t live without are knee-high boots, faux fur coats and patterned scarves! Who are your biggest influences when it comes to the way you dress? I don’t have a specific style icon, but my style is influenced by everything and everyone around me. I love scrolling through my Instagram and finding style inspirations from my favourite fashion bloggers. Have you always been passionate about clothes? Not…

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    Yumi Loves Winter: Get Blogger Girl vs Globe’s Look

    Sabina wears gold spot pleated midi skirt, eyelash knit cropped jumper, dip-dye faux fur coat Blogger Sabina Trojanova scours the globe for style inspiration on her blog, GirlvsGlobe. Here, she tells us all about what she’s discovered and confesses her Yumi obsession. How would you describe your autumn/winter style? In the winter I go straight for fluffy faux fur and big chunky knits. It’s all about layering, interesting textures and lots of colour – I refuse to be part of the grey masses! Who are your biggest influences when it comes to the way you dress? As a full-time blogger I spend a huge portion of every day online, which is why most of…

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    Yumi Loves Winter: Get blogger FAIIINT’s winter style

    Stephanie wears Gold Spot Pleated Midi Skirt, £27 Stephanie Brown, the style maven behind the blog FAIIINT, is an independent designer and blogger with her own chic clothing line. Here, she chats to us about her biggest style influences as well as her fave Yumi look. How would you describe your autumn/winter style? Lots of layering, lots of texture mixing and lots of black – as always! Who are your biggest influences when it comes to the way you dress? I don’t really have particular style icons, I like to just take a little bit of inspiration from everywhere, whenever it pops up and then mix it up. It can be…

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    Perfect Christmas Dresses to Buy Now

    From visiting the folks for dinner to partying it up, Christmas day dressing can be somewhat of a chore. We’ve come to the rescue though with our fail-safe Christmas dresses to stock up on now so all you have to worry about is enjoying yourself. Cue Yumi HQ faves: The Festive Favourite Dress In bright red and a subtle feather print, this wrap dress will keep you looking full of (subtle) festive cheer. From dinner with the ‘rents to a evening party, it’ll take you from day to night with zero effort. Feather Print Wrap Dress, £25 The 60s Polka Dot Dress  In a cute tunic style, this embellished collar polka dot dress…

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    Yumi Loves Winter: Get She and Hem’s blogger style

    Jo and Victoria wear Building Block Print Dress, Faux Fur Collar Swing Coat £65, Contrast Stripe Print Shirt Dress, £35, Oversized Check Coat, £65 She and Hem, aka Jo and Victoria, are super stylish Bristolians who started their blog after bonding over their mutual love of pretty dresses and cats. Here we asked them to divulge their winter style secrets and why they love a bit of Yumi. How would you describe your autumn/winter style? Our style is exceptionally woolly come the winter months. There’s nothing better than being wrapped up all warm and cozy so we love layering and chunky knits. Who are your biggest influences when it comes to the…

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    Yumi Loves Winter: Get blogger Fashion Addicted’s style

    Vaida wears oversized check coat, £65, long sleeve shirt, £22, fox bag, £22.50 Vaida Rupsyte, the lady behind the stylish blog, fashionaddicted.co.uk lets us in on her winter style secrets and why she loves Yumi. How would you describe your autumn/winter style? Sleek, elegant and cozy. Who are your biggest influences when it comes to the way you dress? Street style shoots I take all around the world, online and magazine browsing. Have you always been passionate about clothes? Oh yes, I was always passionate about fashion. Where would you wear your Yumi look? From office to birthday party, from afternoon tea to night out. No limits. What do you love…

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    Yumi Christmas Party Outfits to Shop Now

    From left, clockwise: crystal collar necklace, eyelash cropped jumper, dip dye faux fur jacket, high heel shoes boots, metallic jacquard skirt, yumi.co.uk Got a Christmas party coming up? We’ve got just the party outfits to covet now. From dressy dinners to all-out glam black-tie events, take a look at what we’ll be wearing at countless Christmas parties. Cue the looks: The Black Tie Event Lace Occasion Dress, £42, Chainmail clutch bag, £28, Crystal collar necklace, £21 You can’t beat a bit of delicate lace for an occasion and this lace dress with an oversized bow detail at the back is a striking addition to your wardrobe. Team with a statement necklace and add…