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An Inside Look at Yumi SS26 collection
At Yumi, every collection begins with a story — and this season, that story took us to Portugal. Our team travelled through Aveiro and Ílhavo, capturing the soul of the collection against some of the country’s most charming coastal and urban backdrops. This photoshoot wasn’t just about beautiful imagery. It was about atmosphere, movement, colour, and the people behind the camera. From early-morning call times to golden-hour finishes, every frame reflects the passion, creativity, and teamwork that define Yumi. Why Portugal? Portugal felt like a natural extension of the Yumi aesthetic. Known for its colourful façades, historic tiles, relaxed coastal rhythm and warm light, the region offered endless visual inspiration.…
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Get Ready for Partywear season
Dazzle This Season in Velvet, Sequins & Statement Styles The festive season is fast approaching — and that means it’s time to let your wardrobe shine! Whether you’re getting ready for a Christmas party, an office celebration, or New Year’s Eve cocktails, Yumi Clothing’s Partywear Collection 2025 has everything you need to sparkle in style. From luxurious velvet dresses to glittering sequin jumpsuits, here’s how to make every festive moment unforgettable. Velvet: The Fabric of Winter Glamour Velvet has long been the fabric of choice for winter elegance — and this season, it’s taking over in rich jewel tones and modern silhouettes. A velvet midi dress in deep emerald or…
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How to Dress for a Picnic: Stylish, Comfortable & Weather-Ready Outfits
Picnics are back in season, and there’s nothing better than dining al fresco while soaking up the sun. But with grass stains, changeable weather, and style goals to juggle, choosing the perfect picnic outfit can be tricky. Whether you’re planning a romantic day in the park, a family outing, or a spontaneous beach picnic, here’s how to dress for a picnic—comfortably, fashionably, and appropriately for the great outdoors. Comfort is Key: Choose Easy-to-Wear Picnic Outfits When you’re sitting on blankets or running around with friends, comfort is essential. Go for lightweight fabrics like cotton, linen, and breathable blends. Look for styles with room to move, like: Think Practical & Layered…
