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Meet The Team- Our Online Production Coordinator
What’s your favourite thing about working at Yumi? I’ve worked for Yumi in one way or another for three years now. I originally worked in the Braintree store for 2 years and absolutely loved it! I loved the clothes, the customers and all my lovely staff. I was really sad when my time in store ended, so as soon as I saw a career opportunity had opened in the London head office, I just knew I had to apply. I still love the clothing just as much as I did before and love seeing all the designs and samples before anyone else. I’ve met loads of amazing people in my…
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Feeling Blue? No Way, It’s All About Yellow
When life gives you lemons, ditch the lemonade and opt for yellow clothing instead! Set to be one of the biggest colours of Spring/Summer 18, yellow is the shade you can’t escape, and we’re not sure why you’d want to! From buttercup to freesia, mimosa and canary we’ll show you how best to wear this trending shade. It can seem daunting at first to try yellow, especially if you’re all about a darker background and statement prints. But at Yumi, we’re not known for being shy and retiring canaries. Go bold with ladies tunic dress, maxis perfect for sunset strolls and tops that’ll make the office stand up and take notice.…
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Explore Planet Earth
The best things come to those who wait and our new Planet Earth collection is no exception! Bright yellows, statement giraffe prints and flowing maxi dresses all come to life in our third and final Spring/Summer collection. Inspired by the depths of the jungle and underwater mysteries, these styles are sure to take you on a fashion adventure… So what does the Planet Earth collection look like we hear you ask? Check out some of our editors top picks below. (Giraffe Placement Tunic Dress) What’s a Yumi collection without a women’s dress?! From day dresses to flowing maxi dresses, this collection has a dress for every eventuality. Beautifully designed in brand new shapes with exclusive patterns…
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Yumi x The University of Westminster
This season we’re heading back to university… The University of Westminster that is. No, we’re not going to find ourselves or take up a Law degree, we’ll save that for our weekend binge of Suits. Instead we invited the Digital Fashion Marketing students at The University of Westminster to put their degree into practice. Forming mini agencies, the second year students worked over several weeks to come up with ideas for a social media campaign. We kicked off this project with our Marketing Manager giving a guest lecture at the university’s Harrow Campus. Armed with a better understanding of our quirky ways, love for florals and online presence, the students started…
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Like Mother, Like Daughter
What better way to kick off Spring/Summer and bond with your little one than with matching mother daughter outfits. From special occasionwear for weddings to pretty picnic dresses, our Mum & Me collection has dresses for both of you. We’ve picked out a few of our favourites, giving you a teaser of what’s available! So whether you’re looking for something with floral prints (which our designers love creating) or are looking for something with frills, we’re confident you’ll find the piece making you and your mini me a match. Birds of a Feather A vision in white, these skater dresses are perfect for daytrips, adventures and picnics in the park.…
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How to Wear New Season Botanical Prints
It’s Friday, woo! What better way to kick of the weekend and celebrate the end of the working week than with a peak at the new season botanical prints we have to offer. After all, it’s no secret that we love designing floral prints. From blooming buds to dainty roses, we’ve got the flower patterns you need. So pop your feet up and take a look at the brand new botanical prints we’ve got on site, plus find out how’s best to wear them! East meets West Nothing says Yumi better than colourful designs printed on timeless shapes. Bold, bright and always unique- what more could you ask for? Keep your outfit…
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Here Comes The Sun!
Whether you’ve decided to sunbath under tropical palm trees or want to breathe in the fresh country air, you need a holiday! But sometimes choosing the destination isn’t the hard part, it’s deciding what to pack! Well, not to worry as we’ve picked out a few sun chaser essentials from our Holiday Shop so you can keep your cool and head to the pool! What’s a holiday suitcase without a Maxi Dress? We know, silly question as we already know the answer… one with something missing. If you’re looking for something to wear to dinner in the evenings or for a day dress to explore the local town, a ladies…
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Enter the Versailles Gardens
Escape the bright lights of the city and head to the tranquil Versailles Gardens for a master class in the art of romantic Parisian dressing. The latest addition to our Spring/Summer 18’ line, our Versailles Garden collection embodies soft femininity and romance whilst remaining true to its effortless French roots. Throughout the collection, you’ll notice occasionwear with prints inspired by palace architecture, delicate embroidery and pretty bow details that are perfect for a Parisian party. Flowing floral dresses and luxurious botanical jacquard prom shapes will have you stepping into spring. The violet hues, dusky pinks and soft blues found throughout the collection will help you make the transition from spring…
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Eggcellent Activities To Do This Easter Weekend
So you’ve bought all the trimmings for dinner, you’ve purchased every Easter egg on the shelves (except that coveted avocado one!) and you’ve set your work email to out of office… Yep that’s right folks, it’s officially the Easter weekend. While you may be tempted to spend the entire time at home eating your body weight in festive themed treats- it does sound very tempting! Here are a few alternatives for you to check out, in case you fancy stepping outside and enjoying the nice weather (fingers crossed) … Bottomless Brunch It’s a classic for a reason. Brunch and Easter go together just like cheese on toast, Ross and Rachel and us and Chris Hemsworth.…
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Meet The Team: Our Digital Marketing Assistant
Have your ever wondered what life as a Digital Marketing Assistant is really like? Well wonder no more because Amma has all the answers! She’ll be talking through her favourite things about working at Yumi, her standout piece from SS18 and why she loves hitting up Swedish fitness classes! What’s your favourite thing about working at Yumi? I love working for a brand where the design happens in-house. I’m inspired by the creativity of the design team and find the clothes really unique thanks to that creativity. On the digital side of things, it’s never boring. Yumi has loads to offer and its fun working towards putting that out in the digital…