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New Season Yumi Girl: Hockney Summers
Brave girls and bold colours can only mean one thing… Here comes the sun! Watch your little one run, jump and play in our new Yumi Girl collection ‘Hockney Summers’. With bursts of colour, this new take on sports luxe brings freshness to the collection with tennis stripes, parkas and embroidered denim. Inspired by British icons David Hockney and Celia Birtwell, this transitional collection is perfect for little girls who love to play and explore. No spring wardrobe will be complete without the addition of these new Yumi Girl dresses. Designed in brand new shapes for your little ones utmost comfort, the bright colours will bring her to the forefront…
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Let’s Check It Out
First seen on the catwalks and wardrobes of Autumn/Winter, the gingham and check trends are back and better than ever! It really is no wonder why checks, ginghams and plaids are a favourite for print lovers. With a retro inspired feel and a nod to summer, just seeing the word makes us want to unpack our straw hat and head out for a countryside stroll. To help kick off your spring wardrobe, here are our top gingham and check prints your wardrobe needs. From ladies dresses to retro inspired skirts and travel inspired embroidered motifs, you’re sure to find something to check off your Wishlist. First things first, where would we be without a dress? This is a Yumi blog post afterall. Perfect for transitional…
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Moments With Mum
Mums, where would we be without them! They’re the first person to cheer us up…and the first person to share our most embarrassing story with everyone, thanks mum! So with Mother’s Day just around the corner, we thought now would the perfect time to celebrate the leading ladies in our lives. We asked the staff here at Yumi HQ to share their fondest memory with their mum, and here’s what they had to say… My mum and I spent many months together just the two of us as a kid when my dad was away with the army, sometimes 6-8 months at a time. A fond memory is watching my…
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Meet The Team: Our Social Media Assistant
Have your ever wondered what life as a Social Media Assistant is really like? Well wonder no more because Nicky has all the answers! She’ll be talking through her favourite things about working at Yumi, her standout piece from SS18 and what she loves most about summer. What’s your favourite thing about working at Yumi? My favourite thing about working a Yumi is that I love everything it represents! Standing out from the crowd in unique prints and quirky patterns. So many of our amazing dresses have been influenced by stunning locations all around the world, with prints that are created by our in-house designers – so they truly are exclusive to our…
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How To Wear: Floral Prints and Stripe Patterns
So, we’ve heard a rumour that Spring/Summer is just around the corner. We know, it’s hard to believe. But with this arrival of the new season comes a switch up in your wardrobe. It’ll come as no surprise that we’re known for bright floral prints and quirky stripe patterns, but sometimes it can be hard to choose between the two. Well, if that’s the case, allow us to do the hard work for you. Whether you’re looking for a twirl worthy dress, a new skirt or an everyday top – you’ll find the latest additions to your wardrobe, right here! It just wouldn’t be a Yumi blog post without a dress. Go…
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It’s a Funny Story: Date Night Edition
Regardless of age, gender or fashion sense, there’s one thing we can all agree on… dating is hard! While we all love a romantic date story, there’s nothing better than opening a bottle of wine with friends, and debriefing on a date that hasn’t quite gone according to plan. So in honour of Valentine’s Day, we asked a group of anonymous daters their funniest and most memorable dating stores. Get the popcorn at the ready because these anecdotes are too hilarious to miss. Dating apps, we’ve all done them. Then deleted them… then done them again. So why not bring a friend along to make your first online dating experience slightly less awkward? Well,…
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The Love Story Behind Yumi
Say ‘Yumi’ to anyone and they’ll immediately think of bold colour palettes, quirky patterns and beautiful prints lovingly created by our in-house designers. But for the couple behind the brand, Yumi symbolises how two people worlds apart met and fell in love. So in honour of Valentine’s Day, here’s the love story behind Yumi. Now celebrating 22 years of marriage with 3 beautiful daughters, Clare first met Uttam in Camden where he sold unique knitwear on a market stall. Having been working as a chef in Austraila, America and the Caribbean since 17, Clare and Uttam instantly bonded over their love of travel. Just over 3 months later, the pair married in November…
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Date Night Outfits To Fall In Love With
After what feels like the longest month of the year, January is finally over! So what better way to celebrate than with Valentine’s Day? But hang on, you still need to plan a breath taking date night outfit… Well, fear not because we’ve put together a few of our favourite Valentine’s date night outfits. So whether you’ve booked the best restaurant in town or are going out with the girls, send Cupid’s arrow towards these picks. What better way to say ‘”I love you” than with flowers… on your dress! The easiest way to make it look like you’ve made an effort when really you haven’t, take your pick of…
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Find Your Inner Retro Traveller
This month sees the launch of our first Spring/Summer collection: Retro Traveller. The first in a selection of three collections, Retro Traveller will take you on a journey across the globe… with a few coffee breaks along the way! But what’s the vibe of this collection? Well, good question. Inspired by the adventures of a jet setting air hostess, it is bursting with shades of aqua, peaches and rosy reds. Fun and quirky, this creative collection is brought to life with landscape inspired prints and travel inspired embroidery. The addition of ruffles, cold shoulder and peplum waists on cotton and jersey are essential for that first hint of summer. So…
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Inside The Design Studio: The Spring/Summer Edition
At Yumi, we’re lucky enough to work with a very talented bunch of in-house designers. As a result, the majority of what you see on the site… and hanging in your wardrobe has come from their imaginations. To tie in with the launch of our new Spring/Summer 18′ range, we’re taking you inside the design studio! Filled with colours palettes and swatches, find out what inspired the team and take a sneak peak at the new collection. Kicking off Spring/Summer with an explosion of colour is our Retro Traveller collection. Inspired by the adventures of a jet setting air hostess, it has everything you need when packing for your dream holiday. Filled with aquatic blues…