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It’s a Funny Story: Date Night Edition
Regardless of age, gender or fashion sense, there’s one thing we can all agree on… dating is hard! While we all love a romantic date story, there’s nothing better than opening a bottle of wine with friends, and debriefing on a date that hasn’t quite gone according to plan. So in honour of Valentine’s Day, we asked a group of anonymous daters their funniest and most memorable dating stores. Get the popcorn at the ready because these anecdotes are too hilarious to miss. Dating apps, we’ve all done them. Then deleted them… then done them again. So why not bring a friend along to make your first online dating experience slightly less awkward? Well,…
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The Love Story Behind Yumi
Say ‘Yumi’ to anyone and they’ll immediately think of bold colour palettes, quirky patterns and beautiful prints lovingly created by our in-house designers. But for the couple behind the brand, Yumi symbolises how two people worlds apart met and fell in love. So in honour of Valentine’s Day, here’s the love story behind Yumi. Now celebrating 22 years of marriage with 3 beautiful daughters, Clare first met Uttam in Camden where he sold unique knitwear on a market stall. Having been working as a chef in Austraila, America and the Caribbean since 17, Clare and Uttam instantly bonded over their love of travel. Just over 3 months later, the pair married in November…
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Date Night Outfits To Fall In Love With
After what feels like the longest month of the year, January is finally over! So what better way to celebrate than with Valentine’s Day? But hang on, you still need to plan a breath taking date night outfit… Well, fear not because we’ve put together a few of our favourite Valentine’s date night outfits. So whether you’ve booked the best restaurant in town or are going out with the girls, send Cupid’s arrow towards these picks. What better way to say ‘”I love you” than with flowers… on your dress! The easiest way to make it look like you’ve made an effort when really you haven’t, take your pick of…
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Find Your Inner Retro Traveller
This month sees the launch of our first Spring/Summer collection: Retro Traveller. The first in a selection of three collections, Retro Traveller will take you on a journey across the globe… with a few coffee breaks along the way! But what’s the vibe of this collection? Well, good question. Inspired by the adventures of a jet setting air hostess, it is bursting with shades of aqua, peaches and rosy reds. Fun and quirky, this creative collection is brought to life with landscape inspired prints and travel inspired embroidery. The addition of ruffles, cold shoulder and peplum waists on cotton and jersey are essential for that first hint of summer. So…
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Inside The Design Studio: The Spring/Summer Edition
At Yumi, we’re lucky enough to work with a very talented bunch of in-house designers. As a result, the majority of what you see on the site… and hanging in your wardrobe has come from their imaginations. To tie in with the launch of our new Spring/Summer 18′ range, we’re taking you inside the design studio! Filled with colours palettes and swatches, find out what inspired the team and take a sneak peak at the new collection. Kicking off Spring/Summer with an explosion of colour is our Retro Traveller collection. Inspired by the adventures of a jet setting air hostess, it has everything you need when packing for your dream holiday. Filled with aquatic blues…
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Beat The Blues: New Season Brights
While we can’t do anything about this gloomy weather, we can help you colour your wardrobe happy! So invest in these new season brights to banish those pesky winter blues. From women’s knitwear to dresses, find everything you need to add a splash of colour to your transitional style. If you’re looking to brighten-up your wardrobe, the first thing you’ll need is a women’s coat. A must-have for unpredictable weather, you’ll be wearing one alot. So have fun and enjoy layering with this trench coat. A modern take on a classic shape, this collarless coat with a gathered waist will make a statement. Next up you’ll need a women’s jumper and this embroidered design is…
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Get To Know These New Season Dresses
So, we’ve heard a rumor that just beyond those grey skies and rain clouds lies Spring/Summer. We know, the concept of ‘the sun’ has lost all meaning to us too! But, in the distance we see a few new season dresses we have to introduce you too. The first dress we’re introducing you to is this knitted dress. Made from a soft wool blend, the skater shape features a pleated skirt with a fitted top- making it perfect for work or the weekends. Available in two colours, it’s almost impossible to choose between… Next you need to meet our French Botanical Border Jersey Dress. In a super soft bodycon shape, it features a swirled French-inspired botanical print all over with gathered…
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Meet The Team: Our Photography Coordinator
Have your ever wondered what life as a Photography Coordinator is really like? Well wonder no more because Nina has all the answers! She’ll be talking through her favourite things about working at Yumi, her standout piece from SS18 and why she’s loving sunbeams. What’s your favourite thing about working at Yumi? As photography coordinator my job is to organise the campaign photoshoots. Starting from working with the design team to creating shoot ideas that reflect the new season Yumi Clothing, to casting models, organising location and even creating sets with my trusty staple gun… but my favourite part of it all is seeing the final images. I love seeing…
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The Best Knitwear for Transitional Weather
Struggling to find something to wear this January? Well you aren’t the only one! So clear up your floordrobe and read this guide to the best knitwear for transitional weather Clear out your little black dresses because this Spring/Summer, it’s all about red day dresses. This woman’s knitted dress is perfect for those inbetween days, and it’ll take you from day to night with ease! This dress features a pleated skirt and buttons along the cuff. So you’re sure to live out your ‘Lady in Red’ dreams. Are these grey skies making you feel blue? Brighten up your knitwear with embroidered cardigans! A fun way to inject colour into an outfit, these…
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Show Work Who’s The Boss
It’s January. The season where you pack away your sparkly party dresses and painful stilettoes for sensible dresses and comfortable shoes. We know, it’s awful and it makes the Monday morning work journey just that little bit harder. But who says your office wardrobe can’t be fun and quirky? Definitely nobody at Yumi. So forget that pencil skirt that makes you itch and opt for florals, checks and pleats. Updating your workwear doesn’t mean you have to overhaul your entire wardrobe. Think of the shapes and styles you love wearing and feel confident in. Choosing a classically shaped wrap dress or tunic dress with an unexpected quirky pattern is great way to…