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Majorelle Garden
Summer is finally on the horizon and we are very excited. So excited in fact, we’ve launch a new capsule collection; Majorelle Garden! The collection has been inspired by bold Moroccan designs and features distinct boho undertones mixed of eccentric patterns and tropical shades. Thus making it perfect for summertime. From patchwork print maxi dresses to exotic patterned tunics and jumpsuits alike, our Majorelle Garden range is finished palazzo trousers and feather-light knitwear. We’ve made a list of our standout pieces you are going to love. Firstly: Weekend Escapades Whether it’s a catch up with friends over wine or a fun shopping trip, showcase a quirkier look with our cool tunic dress. The simple shape allows the…
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Happy Mother’s Day!
Happy Mother’s Day! This year Mother’s Day falls on March 26th, which gives us the perfect opportunity to shower the special ladies in our lives with lots of love. Although most of us join in on the festivities, how many of us know the history? Well, we did some digging. David Starkey, get ready to be amazed. Mothering Sunday originates from a Christian and Catholic tradition. Falling on the forth Sunday in Lent, it signified a time when people returned to their mother church. Furthermore, it allowed servants to return to their mothers. Once Anna Jarvis established Mother’s Day in the USA during 1913, the holiday’s popularity exploded and our mums got…
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Mother of Mine
Mothering Sunday’ is a celebration of love; a day to cherish the influential mother figures in our lives. Therefore what better way to say ‘thank you’ than to plan a special day just for you and her. We’ve pulled together some celebration suggestions, complete with stylish Yumi gifts and outfits she’s sure to adore. We know you’ll both love them, so sit back and enjoy the read. Oh, and Happy Mother’s Day, Mother of Mine! Country Stroll Start the day with a gentle stroll in the country, or a park if you’re a city dweller. Taking in the fresh air and thus spending time together away from busier surroundings is a…
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Meadow Land
As the winter frost gradually gives way to milder climes, we can all begin prepping our SS17 wardrobes. A new season requires a new look after all! Happily, our exclusive Meadow Land collection is one step ahead. From its distinctive pastel colour palette to its detailed floral prints, this uplifting assortment is reminiscent of laidback summer days and the blossoming spring. Offering breathable woven fabrics, light knitwear and hints of lace, Meadow Land is a go-to for feminine dresses and graceful separates. Join us as we explore this brand new range and therefore browse key pieces from the collection. Daywear Your off-duty outfits needn’t been boring; add a hint of…
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Scandinavian Seaside
Carrying the nautical trend into SS17, our uplifting Scandinavian Seaside collection is a breath of fresh air. Awash with daytime dresses, lightweight jackets and carefree separates to mix and match with your existing style, we’ve been inspired by the simpler, Nordic approach to style. Scandinavian Seaside combines the classic and the quirky, with a selection of stand-out patterns printed on easy cotton and stretch fabrics. Perfect for the warmer months, this exclusive range is also great for layering during those pesky in-between periods. To get you started, we’ve selected some of our favorite pieces so you can see what all the fuss is about. Firstly in airy cotton fabric and…
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Renaissance – The Latest Yumi Collection
Embrace your inner romantic with our latest collection, Renaissance. Taking inspiration from the great pre Raphaelite artists, this collection will take you on a historical journey with Blue Jays and William Morris inspired prints. Featuring a variety of florals, birds, checks and paisley prints, our colour palette includes warm Autumnal colours such as forest green, burgundy and navy. Dark shades of amethyst and teal are brought to life with an injection of antique gold. We’re so in love with this stunning trend and we’ve picked our fave pieces from the Renaissance collection to make you fall in love with it too! This bold floral print dress is the perfect piece for the transitional season. Made…
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Japanese Pop Chop Collection
Bring a piece of Japan to your wardrobe this Autumn with our “Japanese Pop Chop” Collection. You’ll be taken on a trip around Japan with our beautiful landscapes showing off the majestic red-crowned cranes all the way to the iconic cherry blossoms. The collection’s neutral colour palette features navys, greys and black with pops of orange and teal. You’ll be covered for all occasions with easy-to-wear tunics, slogan t-shirts, embroidered jackets and sequined party outfits. Here’s a look at our fave pieces from the Japanese Pop Chop collection. The Crane Print Shift Dress A perfect day dress, this classic shape is both comfortable and flattering. With long sleeves ideal for…
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New Season Staples
Add some of our new season staples to your wardrobe, featuring bold prints, elegant dresses and cosy cardigans perfect for work, relaxed days at home and evening wear. Our Embellished Knit Tunic Dress is a unique twist on a classic style with a pretty floral stone embellishment on a cosy knit fabric. Team this dress with some opaque tights and heels for a chic Autumnal look. This Embellished dress adds instant sparkle to your outfit this season. For a lovely transitional outfit, our Japanese inspired Blossom Print Tunic Dress is perfect for a bright Autumnal look. Finish with court shoes and silver accessories. Wrap up warm with our Oversized Roll Neck Jumper.…
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New Season Trends
Our new season collection has arrived and here’s three trends that we’re loving so far… Autumn Florals: Proving that they’re not just reserved for Spring, florals will be taking centre-stage this Autumn/Winter. For easy-going days, we love this Black Floral Shift Dress (£55). Ideal for in-betweens seasons, the long sleeves add a bit of extra coverage and the classic shift style is both comfortable and flattering. Team with tights and flat ankle boots. For evenings, select our Cherry Blossom Print Party Dress (£60). Perfect for special occasions, it has an elegant wrap-over front and cowl neckline. Add the finishing touches with black ankle strap heels and a slim clutch. Lace Dresses: Lace is a…
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English Country Garden: Blogger Style
Here at Yumi, it’s no secret that when it comes to our style, we love a bright, bold print. However, from time to time, we like to keep it simple and traditional. This summer, we’ve gone all romantic, taking inspiration from classic English prettiness and country garden chic. A neutral palette should be your go-to, focusing on soft floaty fabrics, relaxed separates and delicate lace textures. For our latest blogger collaboration, we’ve teamed up with the lovely Rachel from Feed on Fashion and Andrada Padurean, who have beautifully styled a few of our key pieces, embracing the English Rose aesthetic. Did someone say afternoon tea? Gold Stripe Pleated Midi Skirt…