• News

    10 things you didn’t know about Lucy Kent

    1. Hi Lucy! Thank you for joining us and taking part in our special feature. You have been modelling for quite some time now, could you tell us how you got into the industry? My pleasure! I have – I was 23 when I got into modelling, I’m now 31 so 8 years! It all started when I took part in a beauty pageant and won Miss Surrey which was very exciting! From winning Miss Surrey, I had some amazing opportunities to model and that’s where is all began. 2. Have you travelled anywhere special within your career? I’ve been to some beautiful locations all over England but once I was very lucky to shoot…

  • Fashion & Style,  Journal

    Yumi Style Edit: Out and About

    As life eases back to normality, we at Yumi could not be more delighted to be out and about once again. Catching up with friends (so long and good riddance Zoom quizzes), cheeky bevs at the pub, and relaxed weekends away are finally here. After being inside for so long, for us it is key to be stepping out in style. In fact, we’ve been so excited about outfit planning that we got a bit ahead of ourselves, and put together some of our favourite looks for this instalment of the Yumi Style Edit. Whatever the occasion, we’ve got you covered.  For the beer garden After living in tracksuit bottoms…

  • Press & Celebs

    Pin To Win Spring / Summer

    Yumi has launched its first ever Pinterest competition and we want you to get involved!  Just follow the rules below for your chance to win any piece from our new season collections. Here’s how it works: 1.            Follow Yumi Direct on Pinterest. 2.            Go to https://www.yumi.co.uk/blog/ and choose your favourite piece from the new season Yumi, Uttam Boutique or Mela Loves London collections. 3.            Pin away to one of your own boards and remember to tell us in the text box why you love it so much and how you would wear it. Make sure you tag us on Pinterest using @yumidirect and use the hastag #pintowin so we can spot…

  • Festival Guide,  Journal

    Countdown to Coachella: Festival Fashion Picks

    Coachella is only two days away and even if you aren’t making the pilgrimage this year, the weather is set to be great right here in the UK at the weekend so there’s no better time to stock up on your festival fashion essentials! Yumi has it covered this season, whether you want to keep it pretty with dresses in bird and floral prints, go hippy with our selection of shorts and ankle boots, or clash prints for ‘I’m with the band’ cool, we have something for everyone! Check out our selection of key pieces below alongside our Coachella play list! These are the artists we’ve been listening to in Yumi HQ all week…