• Journal

    Crazy for a Daisy

    Daisy lace and crochet were key trends on the spring / summer 2013 catwalks for a number of designer’s. First imagined by rising talent Simone Rocha (above) in bright neon’s and fresh white, daisy lace soon became a hot topic of conversation, appearing in her father, John Rocha’s show as well. But whilst John Rocha chose a dreamy and romantic palette of nude, plus black and white with layers of tulle, Simone toughened up daisy lace with her signature brogue shoes and mannish, over-sized tailoring in jackets, tank tops, short dresses and tube skirts. Jasper Conran also picked up on daisy’s as a theme, showing printed and crochet versions alongside…

  • Journal,  Trends

    Trend Alert: Print Clash

    Bold, clashing prints have been on our fashion radar for some time now and once again they made a splash on the womenswear catwalks for Spring / Summer 2013. Here at Yumi we are not one to let a trend go unnoticed so this week we have compiled an edit of our essential prints – from flirty polka dots to on-trend diamond and tile patterns, and our stand-out colourful house motif which is new in this week. Before you shop the edit, we take a look back to the spring / summer 2013 catwalks. Take note from these masters of print perfection who show you how to clash with the best of them!…

  • Journal

    Yumi Micro Trend: Get your Panther on!

    Our panther micro-trend of AW12 is going down a storm at Yumi HQ, as you can see from the below pic! Simple yet so chic, the repeated running panther print comes on a variety of styles, including the dress and super-popular trousers, seen below. Also in the range are two bags, a top and a jacket! Which piece is your favourite? xx