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Sneak Peek at Yumi’s Injection Collection
Yumi’s Spring / Summer Injection Collection launches on-line and in stores shortly and because we are so excited about it here at Yumi HQ we decided to give you a sneak peek here first! The collection is designed to be a mid-season wardrobe boost with pieces directly influenced by the catwalks, but always in the Yumi signature shapes, ensuring you get the summer’s biggest trends nailed down! We asked the Head of Design here at Yumi HQ, Kat Moore, to tell us more. Q. What’s the most inspiration behind the injection collection? A. The design team were inspired by all the wallpaper floral’s we…
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How To Wear Pink
Our design intern Clara flies the flag for pink this spring / summer. How to wear pink without looking too girly or childish is always a subject that divides opinions. To settle the argument we set our design intern, Clara a challenge to style spring’s hottest shade. Using pieces from the Uttam Boutique and Yumi collections she talks us through her perfect spring / summer outfits below. The Smart-Casual Look Perfect Casual look for Ideal for working days or a smart-casual occasion, match with a cute cropped Blazer and your favorite skinny jeans. We think Yumi’s Classic Blazer in Stone complements the Uttam boutiques embellished top giving smart but cute…
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Pin To Win Spring / Summer
Yumi has launched its first ever Pinterest competition and we want you to get involved! Just follow the rules below for your chance to win any piece from our new season collections. Here’s how it works: 1. Follow Yumi Direct on Pinterest. 2. Go to https://www.yumi.co.uk/blog/ and choose your favourite piece from the new season Yumi, Uttam Boutique or Mela Loves London collections. 3. Pin away to one of your own boards and remember to tell us in the text box why you love it so much and how you would wear it. Make sure you tag us on Pinterest using @yumidirect and use the hastag #pintowin so we can spot…
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Crazy for a Daisy
Daisy lace and crochet were key trends on the spring / summer 2013 catwalks for a number of designer’s. First imagined by rising talent Simone Rocha (above) in bright neon’s and fresh white, daisy lace soon became a hot topic of conversation, appearing in her father, John Rocha’s show as well. But whilst John Rocha chose a dreamy and romantic palette of nude, plus black and white with layers of tulle, Simone toughened up daisy lace with her signature brogue shoes and mannish, over-sized tailoring in jackets, tank tops, short dresses and tube skirts. Jasper Conran also picked up on daisy’s as a theme, showing printed and crochet versions alongside…
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Get The Look: Camila Alves
Camila Alves attended a screening of her husband’s (Matthew McConaughey) new film Mud this week wearing a floral and lace trimmed dress from the s/s 13 Dolce & Gabbana collection. You can steal her style with Uttam Boutique’s floral embroidered panel dress, which is new online this week. The floral dress features an embroidered sequin front lace panel, frill hem and waist tie detailing. Wear with heels like Camila for a sophisticated evening look. Buy it online here.
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Izzy Stocks blogs on the Yumi-Styled Sightseer
The envied life of an explorer galvanized the Spring/Summer 13 catwalks, with Tommy Hilfiger debuting the wardrobe of a stylish sailor girl. Hilfiger mixed jock-jersey, regatta stripes, laid back denim and rope-ties to create a ready-to-pack selection of basic yet incredibly chic pieces. And beach getaways weren’t the only vacation target – many a designer captured the fashionistas eye by incorporating the allure of the rain forest in their designs. As well as offering the nautical stripes, sundresses and tropical bird prints found in any self respecting summer closet, Yumi has exactly what you need to nail the sightseer persona this season. For example, our quirky camera prints exude an artsy vibe worthy of…
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Trend Alert: Print Clash
Bold, clashing prints have been on our fashion radar for some time now and once again they made a splash on the womenswear catwalks for Spring / Summer 2013. Here at Yumi we are not one to let a trend go unnoticed so this week we have compiled an edit of our essential prints – from flirty polka dots to on-trend diamond and tile patterns, and our stand-out colourful house motif which is new in this week. Before you shop the edit, we take a look back to the spring / summer 2013 catwalks. Take note from these masters of print perfection who show you how to clash with the best of them!…
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Tea Break Tuesday
As Prom season is fast approaching we’re taking this Teabreak Tuesday as an opportnuity to reminisce on our favourite movie prom scenes ever! From THAT moment in Carrie to the choreographed dance moves in Footloose and Greese, to tear-jerkers like Never Been Kissed and the sheer joy of Romy & Michele’s High School Reunion – OK so it’s not their prom but we couldn’t resist! Here’s our top 10 moments, followed by some Prom inspiration from our current spring / summer collection. 1. Carrie. It was all going so well and then..you know what comes next! Ps. Watch out for the new version starring Chloe Moretz which will be released this November. 2.…
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Bloggers Edit: Izzy Stocks Picks Her Spring Summer 2013 Top 5
Here are my styling tips for my top five Yumi summer-ready pieces! It was difficult to narrow it down; I can tell you that, as everything in the new drop is beautiful! However, these pieces represent five, on-trend essentials every girl should have in her wardrobe. The Rose and Music print dress (above left) is simply gorgeous! For day I would add cable-knit tights in chocolate and co-ordinate the tan belt with brown, lace-up ankle boots for a vintage twist. I absolutely adore hats, so throwing on a fedora would create the epitome of laidback girlishness. Next up, I love the versatility of the Peter Pan Collar Pleat Top; (above middle)…
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Yumi Designer Rachel Kan Talks the Sail Away Trend
Drum roll please! We can reveal that our debut trend from Spring Summer 2013 is Sail Away! Yes, evoking all those chilled out and glorious feelings of a Summer holiday, we sat down with Yumi designer Rachel Kan to find out more about this trend…… Hi Rachel! What inspired the Yumi Spring Summer 2013 Sail Away trend? This trend is our homage to preppy, nautical style. I went on a day trip to Brighton and while wandering around the Marina and looking at the boats – I knew it was a print I had to include in Spring/Summer 2013. Can you tell us what garment shapes you went for? I…
