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Yumi AW12: The Whimsical Creatures Trend
If you go down to the woods today……you’ll find inspiration for one of our quirkiest trends this season! There is something for everyone this Autumn/Winter – our whimsical creatures trend is a winning formula for the Yumi lady who is young at heart, with cutesy wildlife prints of foxes, lions and owls. Whichever animal takes your fancy, our prints come on dresses, blouses and knitwear, so can be incorporated into all aspects of your wardrobe! This trend has been wonderfully executed by the great British fashion houses Mulberry and Burberry – with Burberry popping a cute owls on their tops and Mulberry shooting a campaign featuring the biggest and hairiest…
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We went to the Olympics!
We managed to blag some tickets this weekend so off we headed to the Olympic Park early on Saturday morning with excitement! We were greeted by many many Olympic staff, all poised high on lifeguard styles chairs shouting through their loudspeakers about the sun, Team GB and pretty much anything to keep spirits high. The Park itself is pretty special, kind of like being at a festival but also being in a theme park. We loved the Meadham Kirchoff inspired coloured floor and the pink theme that runs pretty much all the way through the park – bit like our Yumi pink we think! We clocked some very enthusiastic attendees…
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AW12 – Pure and Simple
The Autumn/Winter 2012 new collection is here! Let us introduce you to the new trends our designers have been inspired by this season. Pure & Simple. This is our interpretation of the androgynous trend, in keeping with the masculinity of this look, we have created a capsule collection including in-house designed prints featuring glasses, bow-ties and moustaches.
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First Look at our Autumn/Winter 2012 Collection
We are very excited to be able to give you a first glimpse of our new collection! Autumn/Winter 2012 will be hitting our stores and the web very soon and you can pre-order key pieces for the new season already. We are going to introduce you to our trends and ideas, so you can see what inspired our designers when they were creating the collection. First up, Pure & Simple. This is our interpretation of the androgynous trend, in keeping with the masculinity of this look, we have created a capsule collection including in-house designed prints featuring glasses, bow-ties and moustaches. As you can see, this trend features a very cute…
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Yumi Monochrome Dress in OK! Magazine
We do love Alexa Chung, she has a retro tinged yet classic sense of style that is very Yumi. Which is why OK! Magazine chose our monochrome dress as part of an Alex Chung ‘Get the Look’ feature, showing how you can emulate her wonderful style.
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Friday 13th….Lucky for you – 13 pieces at £13!
Today is your lucky day! We have selected 13 pieces from our lovely collection that for this weekend only, are £13 each! The reason for this is of course, the fact that today is Friday 13th – a day that is steeped in superstition, bad luck for some, lucky for others. Here’s a good one for fact fans, fear of Friday 13th is called friggatriskaidekaphobia. Yeah, we don’t know how to pronounce it either but what a word! Today is most definitely lucky for you – get shopping these £13 treats now!
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Win £100 by Getting Creative and Sharing – Some Great Ones So Far!
Earlier this week we launched our competition to help us hit 5,000 followers on both Facebook and Twitter by seeing how creative you guys can be! You will get rewarded for raiding your imagination, as the most creative wins £100 to spend online once we hit 5,000! It’s all about getting creative with your sharing, and so far we’ve had some brilliant shares including a poem, collages with jewellery and images (pictured below by Jenna Morrison) and Scrabble tiled fun (pictured above by Sarah Crowle)! Take inspiration from these and spread the word in the most innovative and fun way – leave them as a comment on here or on Facebook…
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Yumi HQ – The Team Pick Their Favourites
There is so much temptation working in a fashion office! But its pay day, so you can imagine our excitment looking through the collection and deciding which pieces we’ll get this month! We all have our favourite Yumi styles, so here’s what Chloe, Alex and Fleur are going to be wearing this weekend. Which look is your favourite?
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Bloggers Style Challenge: One Dress Four Ways
We set four fab fashion bloggers, Rosie of RosieGlow, Mel from Media Marmalade, Estee of Essie Button and Becca from Fashion Train the style challenge of wearing our polka dot dress in four ways. They looks were, for the office, a picnic, a Summer wedding and a night on the town and we think you’ll agree, the girls did a great job! Which look is your favourite?
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We’re Having a Sample Sale!
This week we are holding a SAMPLE SALE! From Thursday 21st June – Saturday 23rd June 2012 come down to our central London showroom and grab yourself a bargain! The opening hours are: Thursday: 12pm – 7pm Friday: 12pm – 7pm Saturday: 12pm – 7pm We will have up to a whopping 85% off dresses, kidswear and accessories! Our showroom is only a 5 minute walk from Oxford Circus tube station, here’s the route on a handy map here. There is a £1 entry fee that goes to the Lynda Jackson Macmillan Centre. Join the Facebook group for all the up to date details. Looking forward to seeing you there!
