• Get The Look,  Journal,  Press & Celebs

    Get Lilah Parsons’ Yumi Dress

    Zoe Hardman, Millie Mackintosh, Lilah Parsons and Jamie Winstone at Yumi’s SS15 Launch party At Yumi HQ’s official SS15 launch party, hosted by Cointreau and Lilah Parsons, the model and TV presenter rocked up in one of her favourite dresses from our SS15 range: the stripey floral organza dress. Priced at £60 and with detachable straps, it’s a bargain style statement that will take you from February’s dreary days, all the way through to Spring. It’s perfect for Valentine’s day to boot. Stripey floral organza dress, £60, Yumi.co.uk All you need are a pair of trusty strappy heels and you’re good to go. Do you like it as much as…

  • Journal,  Press & Celebs,  Video

    Yumi x Cointreau Spring Summer 2015 launch party hosted by Lilah Parsons

    Last night, we kicked off our SS15 season in style with an awesome launch party at the Icetank London, featuring our brand spanking new collection displayed in all its summery glory. The evening was hosted by our SS15 campaign model and TV Presenter, Lilah Parsons, who looked gorgeous in a Yumi SS15 stripey floral organza dress (Get Lilah’s look right here.) We made a few waves in the press today with celebs like Millie Mackintosh, Damien Hirst, Ashley James and Charlotte de Carl as honorary guests, making it one swanky celeb bash. Zoe Hardman, Millie Mackintosh, Lilah Parsons in Yumi and Jamie Winstone at Yumi x Cointreau SS15 Launch Party…

  • Get The Look,  Journal,  Trends

    Polka dot dresses to transition into Spring Summer 2015

    Polka dots are everywhere. They’re graphic and bold, eye-catching and quirky – the perfect antidote to the dreary winter months. Brr. Beloved by iconic women from Coco Chanel to Minnie Mouse, here at Yumi HQ, we’re forever crushing over the classic print. As a sure-fire way to easily transition your wardrobe into spring, polka dots were seen on the spring/summer ‘15 runways of Valentino, Marc by Marc Jacobs, Dolce and Gabbana and Lela Rose who all embraced the look with a feminine spin. A seasonless print, especially in a classic black-and-white colour palette, polka dots can transform any dull outfit into a chic, retro-inspired look. However you may choose to…

  • Journal,  Lifestyle

    This Weekend’s Adventure Guide

    That Friday smell doesn’t get any sweeter… unless you’ve got crazy good plans like us! Now that the world’s over Blue Monday, we can all celebrate Fab Friday… why may you ask we call this Fab Friday? Because what’s Fab-er then Friday ey?… thats what I thought. Regardless of a snazzy Friday name or not, Friday’s Friday and that can only mean one thing, our weekend plans are ready to be put into action… But don’t worry if you have yet to plan your adventures, because we’re here to help. Boring of the same old bars, clubs, restaurants … well take a lucky pick from our top 5 weekend destinations…

  • Get The Look

    The Feminine Side Of Blue

    Who said blues were just for boys? Electric, indigo, deep, powder, cobalt, navy… Yes blue comes in a lot of shades… which is all the better to experiment with. This January, let’s take the blue away from January blues and throw it on our clothes instead. Blue is most definitely a season highlight of SS15 trends, from showing its blue face all around the run way and even at the Badgley Mischka SS15 show with their models sporting blue colour brows. But don’t you worry Yumi lovers, to get a little bit of this feminine blue action you don’t have to follow suit of the blue brows. Instead we’ve made…

  • Bloggers Love,  Get The Look,  Journal,  The How-To Guide,  Trends

    Feminine Style – Dress For Less With The Yumi Winter Sale

    Ahh yes, it’s that time of year again… good old January. The month where we’re all feeling a little too bloated from the many cheese boards and quality streets we’ve eaten over the past month.  It’s also a month where all femininity gets thrown out of the window, and where baggy jumpers and trainers are our number one priority to throw on in these dark mornings. WELL STOP THERE YUMI LOVERS… It’s time to say goodbye to everything boy-licious (for the moment,) and hello to feminine dressing… oh how we have missed you! Where to start? Well that’s easy, right here. We’ve picked our top 3 most loved feminine bloggers…

  • Journal,  The How-To Guide,  Travel

    How To Transition in Style

    Transitional style pieces are those wardrobe gems that help you settle into spring from winter with ease. We’ve selected the top pieces to buy now which will see you through to the next season. Shoulder Robing ‘Shoulder robing’- the practice of layering a coat over your shoulders – is a fashion blogger style fave and an effortless transitional style trick to add to your wardrobe. Simply throw over your shoulders – paired with a chunky knit on a cold day and a simple tee or dress come spring. We love the easy elegance of adding an oversized biker jacket. Editor’s Pick: The Oversized Biker Jacket The Midi Skirt The midi…

  • Journal

    2015: What To Watch Out For

    2015 is just around the corner and we’re excited about the new trends, music, movies and more. We’ve selected the top things to watch out for in the coming months – these are the names and faces to remember. 1. Hozier Irish singer and songwriter Hozier came on to the scene last year with his debut album “Take Me To Church” but after an incredible performance at the 2014 Victoria Secret Fashion Show we feel 2015 is going to be his year. Download “Take Me To Church” and “From Eden” now and you can thank us later. 2. Josephine Skriver Once criticized for being “too beautiful” to model, Josephine Skriver…

  • Journal

    Most Wanted

    Most wanted, lust haves and need now. These are the pieces we covet in our wardrobe right now. Most Wanted 1 – Faux Fur Everything Faux Fur is a winter wardrobe essential and necessity. Providing warmth on chilly days and a touch of luxe to an evening ensemble, you simply must have a faux fur jacket . Most Wanted 2 – An updated Little Black Dress The LBD, the most versatile and hardest working dress in your wardrobe. It’s the solution to most women’s “I have nothing to wear” dilemma and rarely lets you down. We are updating our wardrobe this season with a digital print LBD, sequin halter LBD and…

  • Journal

    Layer It Up

    December has arrived, the temperatures have dropped and we’ve taken to drinking mulled wine and eating chocolate on a daily basis. The need to stay warm and cosy is paramount and we are beginning to layer like there’s no tomorrow – but who says we can’t do it in style? From day to night, outdoor event to Christmas shopping in town, let us inspire you with our favourite layered looks. A Cape and Scarf Combo – just layer and wrap. We love the clashing prints and the woolly tights finish off this look perfectly. Shop Capes Shop Scarves Sometimes one coat just isn’t enough. Layer in similar colours for an…