Journal

  • Bloggers Love,  Fashion & Style,  Journal,  The How-To Guide,  Trends

    Yumi Loves Winter: Get blogger Fashion Addicted’s style

    Vaida wears oversized check coat, £65, long sleeve shirt, £22, fox bag, £22.50 Vaida Rupsyte, the lady behind the stylish blog, fashionaddicted.co.uk lets us in on her winter style secrets and why she loves Yumi. How would you describe your autumn/winter style? Sleek, elegant and cozy. Who are your biggest influences when it comes to the way you dress? Street style shoots I take all around the world, online and magazine browsing. Have you always been passionate about clothes? Oh yes, I was always passionate about fashion. Where would you wear your Yumi look? From office to birthday party, from afternoon tea to night out. No limits. What do you love…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    Yumi Christmas Party Outfits to Shop Now

    From left, clockwise: crystal collar necklace, eyelash cropped jumper, dip dye faux fur jacket, high heel shoes boots, metallic jacquard skirt, yumi.co.uk Got a Christmas party coming up? We’ve got just the party outfits to covet now. From dressy dinners to all-out glam black-tie events, take a look at what we’ll be wearing at countless Christmas parties. Cue the looks: The Black Tie Event Lace Occasion Dress, £42, Chainmail clutch bag, £28, Crystal collar necklace, £21 You can’t beat a bit of delicate lace for an occasion and this lace dress with an oversized bow detail at the back is a striking addition to your wardrobe. Team with a statement necklace and add…

  • Food & Drinks,  Journal,  Lifestyle

    Easy Martell Cognac Cocktail Recipes for Christmas

    Looking for some epic drinks to impress your guests with? We’ve got just the ticket in the form of Martell cognac cocktails. Created by the uber-talented Clotilde Lataille of Hawksmoor Spitalfields, these delicious cognac cocktail recipes are sure to warm the cockles of your heart on the run up to Christmas. Cue the how-to: Can-Can 300 This cocktail is deliciously moreish with a subtle bitterness from IPA syrup. Made with Martell Cordon Bleu, Byrrh and IPA syrup, this slick looking cocktail is a great alternative to an Old Fashioned. Easy to make and totally perfect for special occasions. Ingredients 40ml Martell Cordon Bleu 10ml Byrrh 10ml Ipa syrup Method Stir all…

  • Fashion & Style,  Get The Look,  Journal,  News,  Trends

    Yumi SS16 Press Day Sneak Peek

    Usually reserved for the fashion press, editors and bloggers, Press Day is where we reveal all the dresses and separates we’ll be sporting in the coming season. But we want to give you a head start on spring’s hottest styles with an exclusive sneak peek at Yumi SS16. You’re welcome. Floral Embroidery Florals? For Spring? Groundbreaking. We know, we know. This trend never fails to be a general theme throughout most collections and that’s because quite simply, it’s pretty and we like it. So there. Adorning everything from occasion dresses to summery tops, for SS16 it’s all about delicate floral prints with striking colourful embroidery a la Holly Fulton and Erdem. Bright Lace…

  • Bloggers Love,  Fashion & Style,  Get The Look,  Journal,  Trends

    Yumi Loves Winter: Get blogger A Clothes Horse’s Look

    Rebecca wears our owl and floral print midi dress Rebecca Stice, the lovely lady behind AClothesHorse.co.uk is a leading blogger based in Northern Ireland. She’s contributed to Refinery29, Glamour, WWD, Teen Vogue and Lucky Mag, to name just a few. Here, she tells Yumi HQ all her style secrets. How would you describe your autumn/winter style? Cozy! I’m not quite “feral sweater child” territory but I love to layer and want to wear all of the knits when it starts to get cold. Who are your biggest influences when it comes to the way you dress? Possibly vintage films, but I find inspiration everywhere so it’s hard to say what the biggest…

  • Bloggers Love,  Fashion & Style,  Get The Look,  Journal,  Trends

    Yumi Loves Winter: Get blogger Anisa Sojka’s look

    Anisa wears our owl and flower print oversized shirt, pleated skirt and raglan tie jumper Anisa Sojka, the woman behind style blog, Anisasojka.com, is a fashion marketing professional living and working in London, who’s style blog is going from strength to strength with an over 20K following on Instagram. She’s let us in on her top winter style tips and why she loves a bit of Yumi. How would you describe your autumn/winter style? Quite laid back – layers and loose fitting clothing is what I aim for. Although, I usually dress each look up with a heel. Who are your biggest influences when it comes to the way you dress?…

  • Bloggers Love,  Fashion & Style,  Get The Look,  Journal,  Trends

    Yumi Loves Winter: Get blogger Ciara O’Doherty’s look

    Ciara wears our green leather look skirt, waffle textured top and lurex kimono cardigan Ciara O’Doherty is one of Ireland’s most recognised fashion bloggers. A rising fashion star, Ciara has worked with the likes of Coca-Cola, PrettyPolly, Fashion|One, V3’s Xposé and Ireland AM as well as contributing to RTE’s hit documentary #FullFrontal. Want to know how she tackles winter in style? Well, find out here. How would you describe your autumn/winter style? My A/W style is classic, with an edgy twist. I love putting together monochromatic looks by mixing blacks, whites and greys, but I always like to add a splash of something different, whether it be a faux fur layer, or some off-beat accessories.…

  • Bloggers Love,  Fashion & Style,  Get The Look,  Journal,  Trends

    Yumi Loves Winter: Get blogger Theldndiaries’ look

    Paula wears our gold spot chiffon shirt, leather look pencil skirt and dip dye faux fur jacket, Paula Holmes, the stylish woman behind blog, Theldndiaries, is a top fashion blogger, having been featured in an array of top publications including Stylist, Look and Cosmopolitan. As part of our #YumiLovesWinter campaign, she let us in on her winter style and why she loves Yumi. How would you describe your autumn/winter style? In autumn I’m probably more stylish than in winter, it’s definitely my favourite season for fashion. I love choosing a new coat and like to accessorise with funky hats and scarves. In winter, for me I’d rather be warm than…

  • Fashion & Style,  Get The Look,  Journal,  Video

    Get the Look: Adele’s Check Print Coat

    Watching Adele’s new vid on repeat? Yeah, so are we. We’re crushing over her check print coat too. Luckily, we have one very similar so we can all recreate Adele’s check print coat look. Hoorah! Check Print Wrap Coat, £42, yumi.co.uk, credit: YouTube Wide-check coats are versatile, easy-to style and are sure to add interest to any AW15 look. We’re sold already. Ours is a snip at the price of Adele’s at £42 on yumi.co.uk now. Get your mitts on the style, stat. Check the coat in action: Shop our Check Print Coat. Love the coat? Tweet us @official_yumi Best Weekend Dresses under £60 The Best Transitional Knitwear to Buy Now More on the Yumi Journal

  • Fashion & Style,  Get The Look,  Journal,  Trends

    Best ’60s trend picks to buy now

    The ’60s is back in the groove this season and we’ve got tons of vintage inspiration in our AW15 collection. Seen on the AW15 runways from Miu Miu to Burberry, looks ranged from romantic, folk inspired pieces to graphic geometric prints a la Twiggy. Here at Yumi HQ, our designers have created striking folkloric prints, lace peasant dresses, faux leather separates and classy pussybow blouses that follow the trend in a unique and versatile way. You’ll notice skirt and dress hemlines have risen in the collection, knitwear is extra soft and our trans-seasonal layering pieces feature duster coats, blanket jackets and a faux fur wrap coat. Cue our picks to buy…