Journal
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6 Ways To Dress For Cadaqués
A few weeks ago, we told you about our new inspiration for the season: Cadaqués. This beautiful Spanish seaside town captured our hearts and inspired our prints. Now, we’d like to show you how to style the pieces together for your next holiday, especially if you’re heading to the Catalonian coast! Plus, with Easter weekend not far away (and many bank holidays to follow), it’s time to start planning your free time. Whether you’re jetting off on an exotic getaway or day-tripping to a local attraction, there’s plenty to organize. But, none more important than what you’re going to wear. And what better way to start holiday season than with…
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Why Kimonos Are A Yumi Favourite
Over the years, kimonos have become an important part of many wardrobes. Their dramatic wide sleeves and relaxed fit make them an open-front friend for life, and perfect for rocking all year round. We feature them every season because of their easy shape. Plus, when combined with our exclusively designed prints, it’s a recipe for total style! But, it’s not simply because of their cut that makes them a Yumi favourite… Just like kimonos, we have a connection to Japan – did you know that Yumi translates as beautiful? With Far East origins, kimonos are a cultural feature of all types of occasion in Japan. However, it’s often considered that…
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Festival Fashion Guide 2019
It’s time to whip out your wellies and dust off your floral headband, festival season has returned! Yes, a summer of bright florals, summer dresses and over accessorizing awaits. Who’s excited? We definitely are. And even though you’ve bought your ticket for the tunes, there’s also the unmissable opportunity to show off your style. It’s widely known that festivals are no longer just for the music, but this isn’t necessarily a bad thing… With great fashion opportunity comes great worry! It’s not uncommon to feel the pressure of looking good at a festival. But, stop your fretting – all you need is a little Yumi TLC to ensure your outfit…
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6 Ways To Wear A Denim Jumpsuit
The clocks have gone forward, the weather is taking a turn for the better, so it’s safe to say that spring has most definitely sprung. And the start of British summertime means it’s time to fold away your chunky jumpers, hang up your trusty coat (for now), and start looking for nifty styles that will carry you through the season. But, where do you start? There’s no better way to begin a season than with an item you can wear in many ways. Long gone are the days of hoarding clothes you’ve never – and probably won’t ever – wear. It’s time to start a spring clean and stock up…
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Mum & Me: 5 Wedding Guest Outfits
Finally, wedding season is here! Spring, they say, is the most wonderful time of year to tie the knot. The sun is (usually) shining, the flowers become brighter and it’s the beginning of outdoor ceremonies – perhaps this is why the Royals favour it so much! And although it’s a beautiful occasion to be a part of, planning an outfit can be a down-right nuisance. Enter Yumi HQ… In a bid to avoid wardrobe worries, we’ve teamed together a few of our favourite looks from our wedding collection. So, no matter what the theme, colour scheme or location, we’re certain there’s an outfit to suit all events. Not only does…
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Cadaqués: Our New Inspiration
Earlier this year we showed you our inspiration for the first in-house designed collection of the season: San Sebastián. We loved the vibrant atmosphere, coastal setting and unspoilt scenery that this Basque paradise gave us – so much so, we put it in our prints. But, for our second range, we have a new Spanish muse. It’s time to say adiós to the north coast of Spain and head for the Catalonian seaside. Surrounded by a national park, the small town of Cadaqués is well-known for its glorious beaches, white-washed houses and piercing blue sea. Every summer it pulls in a celebrity crowd, who are unsurprisingly there to experience the…
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Mum & Me: Grown Up
Here at Yumi, we believe that nothing compares to a mother-daughter relationship. After all, a girl’s first friend is her mum. To celebrate this bond, and with Mother’s Day around the corner (it’s the 31st of March, by the way), we’re making sure you’re both dressed to the nines without looking ‘mumsy’. As some of you may know, we have our Mum & Me collection for mums and their mini-mes. But, what if your mini-me isn’t so mini? We’re switching things up this year and have created similar looks, if not the same, that both you and your grown-up baby can wear to different occasions. Remember, age is just a…
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7 Suitcase Essentials: What To Pack For San Sebastián
Remember our piece on San Sebastián? Well this week, we’d like to show you how to wear our exclusive collection on your next holiday, especially if you’re visiting the scenic Basque Country. With the British weather warming up (slightly) and the middle of March in sight, you’d be forgiven of dreaming of long sunny evenings, sea breezes and exotic foods. Yes, we too have our hearts set on a holiday – who doesn’t? Luckily for you and your suitcase, our talented stylists have done your packing for you…well, almost. We’ve created a video of our favourite looks from the new collection and how to wear them. And of course, the…
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International Women’s Day: The Yumi Team
In honour of International Women’s Day, we’re taking time to celebrate the empowering women behind our beloved Yumi. Over the years we’ve expressed our passion for vibrant colours and quirky designs, but have you ever wondered who created them? With this in mind, and on the day of appreciating female talent, we think it’s only fair to show you the people behind the prints. So, sit back, relax and get ready to be inspired by the ladies who’ve made Yumi the fun-loving, free-spirited and fiercely feminine brand it is today! Clare Let’s start at the beginning…no quite literally. An important figure in the brands origin and future, Clare is not only…
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Mum & Me: On Vacation
If the warm weather has you dreaming of an exotic getaway with your little one, then it’s time to start shopping for your next holiday. This season it’s all about getting ready for the summery months, so what are you waiting for? Let’s start packing! At Yumi HQ, we’re big advocates of quirky coordination – that’s why we have our Mum & Me collection. After all, there’s nothing like having a stylish sidekick to show off, too! And with Spring fast approaching, our Yumi stylists have chosen a few of their favourite suitcase-ready pieces. From matching floral dresses to stripe jumpsuits destined for building sandcastles in, scroll down and check…