Fashion & Style
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30 Days of Summer: Get Blogger Skylish’s Look
Skylish wears Sleeveless Collar Lace Dress, £40, Ankle Boots, £15 and our Classic Cardigan, £20. Day 1 We caught up with blogger, Skylish, who let us in on her girly style and love of all things Yumi in the summer time. Describe your style in lees than I’d say my style is very girly. You’ll pretty much only catch me in skirts and dresses, catching me in jeans these days is rare. I’m a lover of shoes, and you’ll never see me out without jewellery. Where would you wear your Yumi outfit? I would wear my Yumi outfit on a summer day out chilling in a park, maybe at a picnic. The…
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Holiday Travel Essentials under £40
Are you going somewhere nice this summer? For some lucky ducks, there’ll be a summer holiday on the horizon and we have all the holiday travel essentials you need to pack. From a multi-tasking scarf and beach dress to pool sliders and a versatile travel wallet, these tropical themed holiday essentials will kick-start your holiday feel-good vibes. Cue the checklist. We need a Pina Colada, stat. The Travel Wallet Keeping your cards, passport and cash all in one stylish place, this on trend, tropical travel wallet will come in very handy. Tropical Print Travel Wallet, £28.80, Buy here The Multi-tasking Scarf In a tropical-inspired print, this scarf is super versatile, from using as a…
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Lilah Parsons’ favourite SS15 pieces
Lilah Parsons for Yumi SS15, yumidirect.co.uk We’re thrilled to have the gorgeous British MTV presenter and model, Lilah Parsons, as the face of Yumi SS15 collection for the second season running. The collection will add a quirky edge to your summer wardrobe with a mixture of natural fabrics, flattering silhouettes and exotic prints, with splashes of lace and decorative motifs. As a big fan of the brand, Lilah let us in on her favourites from the new collection and here at Yumi HQ, we couldn’t agree more with her sartorial choices. Take a look at Lilah’s top 5 pieces from the SS15 range to covet now. The Scuba Double Breasted Mac “This season,…
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What to wear to summer festivals in 2015
Festival season is officially upon us so what are you wearing? It’s always a bit of dilemma styling an outfit but luckily we’re here to help with our festival favourites edit. We’ve spotted the the likes of Gigi Hadid and Alexa Chung wearing light crochets, floaty fabrics and lots of fringing at Coachella this year so we’ve included plenty of these pieces to keep you bang on trend. Plus a lot of them can be teamed with existing pieces in your wardrobe. Score. Here’s our top 3 picks from our edit for a festival ready wardrobe. The Dress Creating an easy, peasy festival look is the best and this little number will…
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70s fashion trend is back for Spring/Summer 2015
Conjure up the spirit of the 70s this summer with a nod to Saturday Night Fever or the free-wheeling summer of love. Designers like Alice + Olivia, Diane von Furstenburg, Thakoon and Carolina Herrera have all got in on the act and the looks are varying from military style to easy breezy floaty pieces in a homage to 70s fashion. Here at Yumi HQ, we’re excited to get our groove on while the sun’s out so we’ve showcased what we have on offer in our latest Go Retro edit and it’s a feast for the eyes, if we do say so ourselves. From fringed kimonos to strappy wide leg jumpsuits,…
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Yumi’s 30 Days Of Summer Style Guide
At Yumi HQ, we’re putting the spotlight firmly on summer style. We’re asking 30 stylish fashion bloggers what their favourite Yumi summer outfit is. Each of the bloggers will use their unique fashion finesse to create the perfect summer outfit from our stunning SS15 styles. All through July we’ll be showcasing some amazing Yumi outfits put together by fashion bloggers to celebrate 30 days of summer. So pop back every day for top blogger tips and ideas on how to style your summer. Wondering how to look lovely in your favourite lace dress? Deciding how to wear a tunic dress while on hols? Need a bit of a fashion facelift…
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Summer style essentials under £40
The sun’s out and summer’s on its way, finally! At Yumi HQ, we’re celebrating by giving you 15% off with a special code on all our favourite summery bits from the SS15 collection. We know, we’re too kind. There’s nothing like a bargain or two to get your summer wardrobe started so check out a few pieces that you can bag for under £40 on site now. You’ll thank us when it gets a little warmer. We’re sold already. The Dress In a pretty lace design, this little number is a Lilah Parsons favourite. Pare it down for day with sandals or dress it up with heeled sandals and a structured jacket.…
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London Fashion Week Street Style
As we stand and applaud the last 4 days of London Fashion Week, celebrating its sleek and undoubtedly gorgeous shows. It’s nearly time to say goodbye London and Hello Milan .. or shall we say Ciao Milan! But before we say our farewells, us here at Yumi HQ would like to stop and appreciate the street style caught on our Yumi HQ camera over the last couple of days. From dark red lips, to quirky accessories, the looks were totally unique and on point. Want to share your LFW outfit with us? Tweet us @official_yumi LONDON FASHION WEEK AW15: A BEGINNER’S GUIDE EDITOR’S PICKS: BEST DOUBLE DUTY JACKETS AND COATS…
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London Fashion Week: A Beginner’s Guide
London Fashion Week has officially kicked off and we’re super excited. OK, so we don’t all get access all areas passes for LFW but you can still enjoy the festivities while checking out all the street style. Just head down to the tents. Here’s Yumi HQ‘s beginner’s guide: 1. Looking to get snapped? Make sure to rock up in your stand out accessories and bright colours (and maybe a little Yumi? Only a suggestion…) to attract the street style photographers dotted around entrances and lurking around corners. 2. Take a tote bag to pick up potential freebies. Companies like to stand around the main areas to give away special fashion…
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LFW SHOWS AND LOOKS
With London Fashion Week now over, we take a look at our fave shows and looks. Burberry Prorsum: The essence of Spring and Summer shining through in a mix of colours, shapes and slogan prints. Tom Ford: Sixties shapes, sheer fabrics and sequin detailing. Peter Pilotto: A mix of textures, prints and bold bright colours. Christopher Kane: A truly feminine feel with the key use of silks and sheer fabrics. Mary Katrantzou: Fun and feminine shapes in embellished and textured designs. Matthew Williamson: Seventies inspired looks in a mix of shades, prints and shapes. Temperley London: Boxy shapes with feminine twists and lightweight layering. Marchesa: A mixed collection with hints…
