Get The Look
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30 Days of Summer: Get Blogger Skylish’s Look
Skylish wears Sleeveless Collar Lace Dress, £40, Ankle Boots, £15 and our Classic Cardigan, £20. Day 1 We caught up with blogger, Skylish, who let us in on her girly style and love of all things Yumi in the summer time. Describe your style in lees than I’d say my style is very girly. You’ll pretty much only catch me in skirts and dresses, catching me in jeans these days is rare. I’m a lover of shoes, and you’ll never see me out without jewellery. Where would you wear your Yumi outfit? I would wear my Yumi outfit on a summer day out chilling in a park, maybe at a picnic. The…
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Holiday Travel Essentials under £40
Are you going somewhere nice this summer? For some lucky ducks, there’ll be a summer holiday on the horizon and we have all the holiday travel essentials you need to pack. From a multi-tasking scarf and beach dress to pool sliders and a versatile travel wallet, these tropical themed holiday essentials will kick-start your holiday feel-good vibes. Cue the checklist. We need a Pina Colada, stat. The Travel Wallet Keeping your cards, passport and cash all in one stylish place, this on trend, tropical travel wallet will come in very handy. Tropical Print Travel Wallet, £28.80, Buy here The Multi-tasking Scarf In a tropical-inspired print, this scarf is super versatile, from using as a…
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Lilah Parsons’ favourite SS15 pieces
Lilah Parsons for Yumi SS15, yumidirect.co.uk We’re thrilled to have the gorgeous British MTV presenter and model, Lilah Parsons, as the face of Yumi SS15 collection for the second season running. The collection will add a quirky edge to your summer wardrobe with a mixture of natural fabrics, flattering silhouettes and exotic prints, with splashes of lace and decorative motifs. As a big fan of the brand, Lilah let us in on her favourites from the new collection and here at Yumi HQ, we couldn’t agree more with her sartorial choices. Take a look at Lilah’s top 5 pieces from the SS15 range to covet now. The Scuba Double Breasted Mac “This season,…
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What to wear to summer festivals in 2015
Festival season is officially upon us so what are you wearing? It’s always a bit of dilemma styling an outfit but luckily we’re here to help with our festival favourites edit. We’ve spotted the the likes of Gigi Hadid and Alexa Chung wearing light crochets, floaty fabrics and lots of fringing at Coachella this year so we’ve included plenty of these pieces to keep you bang on trend. Plus a lot of them can be teamed with existing pieces in your wardrobe. Score. Here’s our top 3 picks from our edit for a festival ready wardrobe. The Dress Creating an easy, peasy festival look is the best and this little number will…
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70s fashion trend is back for Spring/Summer 2015
Conjure up the spirit of the 70s this summer with a nod to Saturday Night Fever or the free-wheeling summer of love. Designers like Alice + Olivia, Diane von Furstenburg, Thakoon and Carolina Herrera have all got in on the act and the looks are varying from military style to easy breezy floaty pieces in a homage to 70s fashion. Here at Yumi HQ, we’re excited to get our groove on while the sun’s out so we’ve showcased what we have on offer in our latest Go Retro edit and it’s a feast for the eyes, if we do say so ourselves. From fringed kimonos to strappy wide leg jumpsuits,…
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Yumi’s 30 Days Of Summer Style Guide
At Yumi HQ, we’re putting the spotlight firmly on summer style. We’re asking 30 stylish fashion bloggers what their favourite Yumi summer outfit is. Each of the bloggers will use their unique fashion finesse to create the perfect summer outfit from our stunning SS15 styles. All through July we’ll be showcasing some amazing Yumi outfits put together by fashion bloggers to celebrate 30 days of summer. So pop back every day for top blogger tips and ideas on how to style your summer. Wondering how to look lovely in your favourite lace dress? Deciding how to wear a tunic dress while on hols? Need a bit of a fashion facelift…
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Summer style essentials under £40
The sun’s out and summer’s on its way, finally! At Yumi HQ, we’re celebrating by giving you 15% off with a special code on all our favourite summery bits from the SS15 collection. We know, we’re too kind. There’s nothing like a bargain or two to get your summer wardrobe started so check out a few pieces that you can bag for under £40 on site now. You’ll thank us when it gets a little warmer. We’re sold already. The Dress In a pretty lace design, this little number is a Lilah Parsons favourite. Pare it down for day with sandals or dress it up with heeled sandals and a structured jacket.…
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How to get Millie Mackintosh’s BAFTA Summer Hair by Mark Hill
Always wanted to get Millie Mackintosh’s Hairstyle secrets? It’s your lucky day, lucky ducks. Millie Mackintosh is a Yumi HQ favourite so when she rocked up to the BAFTA red carpet earlier this week looking totally chic with a sleek low bun and a stunning lace dress, we turned a greener shade of green. Award winning Hairdresser to the stars, Mark Hill, let us in on what Millie was after: “Millie wanted something timelessly classic to ensure she stood out from the crowd and nothing says it better than a sleek and sophisticated svelte-do.” We’re girls after your own heart, Millie. Cut to the how to from Mark… Step 1: “To create this,…
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Wedding Guest Dresses for under £60
It’s the start of wedding season – at last a reason to dress to the nines – and at Yumi HQ, we’re in a bit of a tizz about what to wear to the big events coming up. Are you? If so, don’t despair because we’ve got you covered with our best wedding guest dresses for under £60, from little jacquard numbers to striking floral prints. You’ll be guaranteed guest of honour status. It’s not just the fact that this dress will help those in need in Nepal right now, but it’s also quite the beauty. In a maxi style, you’ll be sure to get plenty of compliments in this floaty number. All…
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Editor’s Picks: Spring Floral Print Dresses
As you’ve probably noticed we’re a bit crazy about prints here at Yumi HQ. From animal to geometric, we adore making a statement with a motif or two. But nothing quite ticks all the boxes like floral print dresses for spring and that’s why we’ve put together a floral print shopping edit featuring the best of the bunch just for you. Seen at the likes of Michael Kors, Simone Rocha and Marni, delicate botanical prints are a must this season. Our design team loved playing around with scale and finishing details, adding a fun element to this season’s take on the classic trend. Take a look at our favourites that’ll ensure you’ve got…