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  • Fashion & Style,  Get The Look,  Journal

    Behind Our Frida Kahlo Print

    For our next instalment of Behind Our Print, we’re taking you by the hand and diving head first into a Mexican fiesta! We’re talking vivid colours, iconic prints and evocative storylines that command attention… Proving that history is still a part of our present, our new collection was inspired by Frida Kahlo’s home in Coyoacán. Encouraged by Kahlo’s unique lifestyle, our range conveys her animal-loving nature, self-portrait perfectionism and obsession with eclectic colours. Her free-spirited attitude doesn’t go amiss either – our designers have paid special attention to her love of fantasy art and willingness to break the mould. To help you get to know our Frida Kahlo range a…

  • Fashion & Style,  Get The Look,  Journal,  Lifestyle,  Trends

    Wear It Like A Florist

    Grab your spades – the Chelsea Flower Show is back for another year of show-stopping, cuting-edge designs and of course…lots and lots of flowers! The return of one of our highly anticipated events also brings with it the desire to rediscover nature and get green-fingered! But, it’s not simply the urban environment or the exciting floral arrangements that are growing our inspiration this year. In fact, it’s the hard-working horticulturists working behind the scenes who got us thinking about other driven gardeners… Do you remember last month, when we showed you the real heroes who make a difference to ordinary life? Well, this time we’re switching things up (while staying…

  • Fashion & Style,  Get The Look,  Journal

    6 Dresses To Take On A Park Picnic

    What’s this? Another bank holiday? It’s time to celebrate the warm weather (and the time off) by heading outdoors to soak up the sun. After all, it’s not a bank holiday without an alfresco lunch or two! Whether you’re picnicking with your family or stocking up on champagne for an afternoon with the girls, it’s important to dress for the weather! This season, we’ve channeled the 60s for our picnic looks – think retro shapes, bright colours, and lots and lots of dresses! Of course, we’re hoping that the weather holds up for one more bank holiday, but if it doesn’t…be sure to pack a jacket! So, without further ado,…

  • Fashion & Style,  Get The Look,  Journal

    Behind Our Garden Print

    With the weather warming up and spring in full bloom, it’s time to head outside and embrace nature. But, since we like doing things differently at Yumi, we’re reversing the norm and bringing wildlife into your wardrobe! How? We’re so glad you asked… To celebrate horticulture and the great outdoors, we have a real treat in-store for you this season. Our designers have nurtured our love of gardening, flowers and brilliantly bright colours to create a print that we can all dig. Yes, garden prints are back and they’re here to stay for spring/summer! After all, there’s no better way to show off your love of nature than by wearing…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    Style It Like The Queen

    Throughout her lengthy reign, the Queen has provided us with countless outfits, endless pearl necklaces and a vast range of bright colours! From her matching coat and hat combination to her pristine white gloves, her sense of style has a special place in our hearts. And with her 93rd birthday fast approaching – her first birthday of the year might we add – we thought we’d honour her by presenting our favourite royal looks. Unfortunately, unlike the Queen, we can’t offer you two birthdays or a palace, but we can give you the chance to dress like her. Since Liz throws a garden party every year, we’ve dedicated our looks…

  • Fashion & Style,  Get The Look,  Journal,  Travel

    6 Ways To Dress For Cadaqués

    A few weeks ago, we told you about our new inspiration for the season: Cadaqués. This beautiful Spanish seaside town captured our hearts and inspired our prints. Now, we’d like to show you how to style the pieces together for your next holiday, especially if you’re heading to the Catalonian coast! Plus, with Easter weekend not far away (and many bank holidays to follow), it’s time to start planning your free time. Whether you’re jetting off on an exotic getaway or day-tripping to a local attraction, there’s plenty to organize. But, none more important than what you’re going to wear. And what better way to start holiday season than with…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    Why Kimonos Are A Yumi Favourite

    Over the years, kimonos have become an important part of many wardrobes. Their dramatic wide sleeves and relaxed fit make them an open-front friend for life, and perfect for rocking all year round. We feature them every season because of their easy shape. Plus, when combined with our exclusively designed prints, it’s a recipe for total style! But, it’s not simply because of their cut that makes them a Yumi favourite… Just like kimonos, we have a connection to Japan – did you know that Yumi translates as beautiful? With Far East origins, kimonos are a cultural feature of all types of occasion in Japan. However, it’s often considered that…

  • Fashion & Style,  Festival Guide,  Get The Look,  Journal

    Festival Fashion Guide 2019

    It’s time to whip out your wellies and dust off your floral headband, festival season has returned! Yes, a summer of bright florals, summer dresses and over accessorizing awaits. Who’s excited? We definitely are. And even though you’ve bought your ticket for the tunes, there’s also the unmissable opportunity to show off your style. It’s widely known that festivals are no longer just for the music, but this isn’t necessarily a bad thing… With great fashion opportunity comes great worry! It’s not uncommon to feel the pressure of looking good at a festival. But, stop your fretting – all you need is a little Yumi TLC to ensure your outfit…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    6 Ways To Wear A Denim Jumpsuit

    The clocks have gone forward, the weather is taking a turn for the better, so it’s safe to say that spring has most definitely sprung. And the start of British summertime means it’s time to fold away your chunky jumpers, hang up your trusty coat (for now), and start looking for nifty styles that will carry you through the season. But, where do you start? There’s no better way to begin a season than with an item you can wear in many ways. Long gone are the days of hoarding clothes you’ve never – and probably won’t ever – wear. It’s time to start a spring clean and stock up…

  • Fashion & Style,  Get The Look,  Journal,  Lifestyle

    Mum & Me: 5 Wedding Guest Outfits

    Finally, wedding season is here! Spring, they say, is the most wonderful time of year to tie the knot. The sun is (usually) shining, the flowers become brighter and it’s the beginning of outdoor ceremonies – perhaps this is why the Royals favour it so much! And although it’s a beautiful occasion to be a part of, planning an outfit can be a down-right nuisance. Enter Yumi HQ… In a bid to avoid wardrobe worries, we’ve teamed together a few of our favourite looks from our wedding collection. So, no matter what the theme, colour scheme or location, we’re certain there’s an outfit to suit all events. Not only does…