Lifestyle

  • Fashion & Style,  Journal,  Lifestyle,  Travel

    3 Days In Cadaqués

    If you’ve been following the progress of our latest Cadaqués collection, you’ll be familiar with our love of the Spanish seaside town that inspired our second spring/summer range. It’s rich culture, beautiful coastline and vibrant artistic scene has captured our hearts and took a sought-after spot in our designs! And since this wonderful coastal town has a lot to offer, we’d like to show you what you can do when you visit and what to wear! Our day by day plan will allow you to immerse yourself in Spanish culture, while still looking holiday ready. Plus, all our outfits are from the exclusive collection! So, what are you waiting for?…

  • Fashion & Style,  Journal,  Lifestyle

    Wear It Like Your Hero

    When you hear the word superhero, you might think of capes, masks and hidden powers! However, this National Superhero Day, we’re moving away from fiction and comic books and diving into the real world… Here at Yumi, we’re advocates of appreciating real women, their stories and how they choose to express themselves. After all, standing out from the crowd is the way forward! So, on the 28th of April, we’re celebrating the unsung saints…who don’t necessarily wear capes. As part of our campaign, we’ve selected four women who make a difference to ordinary lives and put others before themselves every day at work. We’ve honoured their efforts by letting them…

  • Fashion & Style,  Get The Look,  Journal,  Lifestyle

    Mum & Me: 5 Wedding Guest Outfits

    Finally, wedding season is here! Spring, they say, is the most wonderful time of year to tie the knot. The sun is (usually) shining, the flowers become brighter and it’s the beginning of outdoor ceremonies – perhaps this is why the Royals favour it so much! And although it’s a beautiful occasion to be a part of, planning an outfit can be a down-right nuisance. Enter Yumi HQ… In a bid to avoid wardrobe worries, we’ve teamed together a few of our favourite looks from our wedding collection. So, no matter what the theme, colour scheme or location, we’re certain there’s an outfit to suit all events. Not only does…

  • Journal,  Lifestyle,  Travel

    Cadaqués: Our New Inspiration

    Earlier this year we showed you our inspiration for the first in-house designed collection of the season: San Sebastián. We loved the vibrant atmosphere, coastal setting and unspoilt scenery that this Basque paradise gave us – so much so, we put it in our prints. But, for our second range, we have a new Spanish muse. It’s time to say adiós to the north coast of Spain and head for the Catalonian seaside. Surrounded by a national park, the small town of Cadaqués is well-known for its glorious beaches, white-washed houses and piercing blue sea. Every summer it pulls in a celebrity crowd, who are unsurprisingly there to experience the…

  • Events,  Fashion & Style,  Journal,  Lifestyle

    International Women’s Day: The Yumi Team

    In honour of International Women’s Day, we’re taking time to celebrate the empowering women behind our beloved Yumi. Over the years we’ve expressed our passion for vibrant colours and quirky designs, but have you ever wondered who created them? With this in mind, and on the day of appreciating female talent, we think it’s only fair to show you the people behind the prints. So, sit back, relax and get ready to be inspired by the ladies who’ve made Yumi the fun-loving, free-spirited and fiercely feminine brand it is today! Clare Let’s start at the beginning…no quite literally. An important figure in the brands origin and future, Clare is not only…

  • Fashion & Style,  Journal,  Lifestyle,  The How-To Guide,  Travel,  Video

    Mum & Me: On Vacation

    If the warm weather has you dreaming of an exotic getaway with your little one, then it’s time to start shopping for your next holiday. This season it’s all about getting ready for the summery months, so what are you waiting for? Let’s start packing! At Yumi HQ, we’re big advocates of quirky coordination – that’s why we have our Mum & Me collection. After all, there’s nothing like having a stylish sidekick to show off, too! And with Spring fast approaching, our Yumi stylists have chosen a few of their favourite suitcase-ready pieces. From matching floral dresses to stripe jumpsuits destined for building sandcastles in, scroll down and check…

  • Fashion & Style,  Get The Look,  Journal,  Lifestyle

    6 Ways To Style A Shirt Dress

    It’s hard to believe we’re in February and the temperamental weather is persisting. With Valentine’s Day over for another year and March drawing ever closer, it’s time to recycle the empty chocolate boxes, deflate the heart shaped balloons and start to look forward to brighter beginnings. Fortunately, for the fashion conscious among us, it’s not all doom and gloom when it comes to transitional style. In-between-season pieces are still a wardrobe essential and, although we’re not quite at the point where you don’t need to wear a jacket, we’re edging a little closer. Here at Yumi HQ, we’re big supporters of creating sustainable pieces that can be re-worn and treasured.…

  • Journal,  Lifestyle,  Travel

    San Sebastián: Our New Season Inspiration

    ‘No borders. No barriers. Just people’. Here at Yumi, we’re strong advocates for culture clash fashion for the global native. This means we take delight in projecting our passion for travel, creativity and eclectic style into our work; it’s our way of putting our stamp on the world. We’re constantly researching new heritages and exciting motifs from around the globe that aid us in crafting exclusive designs. What’s more, we’re proud to share them with you. With all this considered, it comes naturally to reveal to you one of our key inspirations for the season. Located on the coast of the Bay of Biscay and twelve miles from the French border…

  • Journal,  Lifestyle

    How To Beat The January Blues

    We get it. Christmas is over and the New Year celebrations are now just an embarrassing memory, and you’re struggling to make it through January after all the food and wine consumed in December still lurking around in the form of tight jeans and tired eyes. January is tough. Here at Yumi, we’ve decided to take a new approach when it comes to the first month by making it count. Make yourself a priority Last month we gave you 5 steps to better self-care, so this month it’s time to really take that onboard and make yourself a priority. A lot of people can feel overwhelmed over the festive period…

  • Journal,  Lifestyle

    5 Steps To Self-Care

    The end of a year often calls for New Year’s Resolutions; a time to reflect on the last 12 months while embracing the fresh start of the 1st January. Here at Yumi, while we love the idea behind resolutions, we think it’s also important to see a new year as a chance to take better care of ourselves. See 2019 as an opportunity to improve on self-care, check out our top 5 tips: No Pressure While it’s great to have goals and be ambitious, remember that sometimes things take time or don’t go as planned. Take the pressure off and give yourself time, there’s no need to rush and often,…