Trends
-
Lilah Parsons’ favourite SS15 pieces
Lilah Parsons for Yumi SS15, yumidirect.co.uk We’re thrilled to have the gorgeous British MTV presenter and model, Lilah Parsons, as the face of Yumi SS15 collection for the second season running. The collection will add a quirky edge to your summer wardrobe with a mixture of natural fabrics, flattering silhouettes and exotic prints, with splashes of lace and decorative motifs. As a big fan of the brand, Lilah let us in on her favourites from the new collection and here at Yumi HQ, we couldn’t agree more with her sartorial choices. Take a look at Lilah’s top 5 pieces from the SS15 range to covet now. The Scuba Double Breasted Mac “This season,…
-
What to wear to summer festivals in 2015
Festival season is officially upon us so what are you wearing? It’s always a bit of dilemma styling an outfit but luckily we’re here to help with our festival favourites edit. We’ve spotted the the likes of Gigi Hadid and Alexa Chung wearing light crochets, floaty fabrics and lots of fringing at Coachella this year so we’ve included plenty of these pieces to keep you bang on trend. Plus a lot of them can be teamed with existing pieces in your wardrobe. Score. Here’s our top 3 picks from our edit for a festival ready wardrobe. The Dress Creating an easy, peasy festival look is the best and this little number will…
-
70s fashion trend is back for Spring/Summer 2015
Conjure up the spirit of the 70s this summer with a nod to Saturday Night Fever or the free-wheeling summer of love. Designers like Alice + Olivia, Diane von Furstenburg, Thakoon and Carolina Herrera have all got in on the act and the looks are varying from military style to easy breezy floaty pieces in a homage to 70s fashion. Here at Yumi HQ, we’re excited to get our groove on while the sun’s out so we’ve showcased what we have on offer in our latest Go Retro edit and it’s a feast for the eyes, if we do say so ourselves. From fringed kimonos to strappy wide leg jumpsuits,…
-
Summer style essentials under £40
The sun’s out and summer’s on its way, finally! At Yumi HQ, we’re celebrating by giving you 15% off with a special code on all our favourite summery bits from the SS15 collection. We know, we’re too kind. There’s nothing like a bargain or two to get your summer wardrobe started so check out a few pieces that you can bag for under £40 on site now. You’ll thank us when it gets a little warmer. We’re sold already. The Dress In a pretty lace design, this little number is a Lilah Parsons favourite. Pare it down for day with sandals or dress it up with heeled sandals and a structured jacket.…
-
How to get Millie Mackintosh’s BAFTA Summer Hair by Mark Hill
Always wanted to get Millie Mackintosh’s Hairstyle secrets? It’s your lucky day, lucky ducks. Millie Mackintosh is a Yumi HQ favourite so when she rocked up to the BAFTA red carpet earlier this week looking totally chic with a sleek low bun and a stunning lace dress, we turned a greener shade of green. Award winning Hairdresser to the stars, Mark Hill, let us in on what Millie was after: “Millie wanted something timelessly classic to ensure she stood out from the crowd and nothing says it better than a sleek and sophisticated svelte-do.” We’re girls after your own heart, Millie. Cut to the how to from Mark… Step 1: “To create this,…
-
Wedding Guest Dresses for under £60
It’s the start of wedding season – at last a reason to dress to the nines – and at Yumi HQ, we’re in a bit of a tizz about what to wear to the big events coming up. Are you? If so, don’t despair because we’ve got you covered with our best wedding guest dresses for under £60, from little jacquard numbers to striking floral prints. You’ll be guaranteed guest of honour status. It’s not just the fact that this dress will help those in need in Nepal right now, but it’s also quite the beauty. In a maxi style, you’ll be sure to get plenty of compliments in this floaty number. All…
-
The best transitional buys for spring 2015
Transitioning into Spring from the cold, wet winter weather is a right old challenge. Oh, what to wear… But luckily, (in typical Yumi HQ fashion) we’re on hand to get you looking picture perfect and bang on-trend throughout, with our transitional shopping edit. From lace insert jumpers to pretty little pea coats, you’ll have a spring in your step for sure… So, stride into spring with our faves. Keep cosy in this grey marl sweatshirt, embroidered with a bold design and coral and blue colour palette. Perfect to jazz up jeans or a midi skirt. Embroidered Sweatshirt, £45, yumidirect.co.uk This spring ready coat will go with everything in your wardrobe.…
-
London Fashion Week Street Style
As we stand and applaud the last 4 days of London Fashion Week, celebrating its sleek and undoubtedly gorgeous shows. It’s nearly time to say goodbye London and Hello Milan .. or shall we say Ciao Milan! But before we say our farewells, us here at Yumi HQ would like to stop and appreciate the street style caught on our Yumi HQ camera over the last couple of days. From dark red lips, to quirky accessories, the looks were totally unique and on point. Want to share your LFW outfit with us? Tweet us @official_yumi LONDON FASHION WEEK AW15: A BEGINNER’S GUIDE EDITOR’S PICKS: BEST DOUBLE DUTY JACKETS AND COATS…
-
London Fashion Week: A Beginner’s Guide
London Fashion Week has officially kicked off and we’re super excited. OK, so we don’t all get access all areas passes for LFW but you can still enjoy the festivities while checking out all the street style. Just head down to the tents. Here’s Yumi HQ‘s beginner’s guide: 1. Looking to get snapped? Make sure to rock up in your stand out accessories and bright colours (and maybe a little Yumi? Only a suggestion…) to attract the street style photographers dotted around entrances and lurking around corners. 2. Take a tote bag to pick up potential freebies. Companies like to stand around the main areas to give away special fashion…
-
Polka dot dresses to transition into Spring Summer 2015
Polka dots are everywhere. They’re graphic and bold, eye-catching and quirky – the perfect antidote to the dreary winter months. Brr. Beloved by iconic women from Coco Chanel to Minnie Mouse, here at Yumi HQ, we’re forever crushing over the classic print. As a sure-fire way to easily transition your wardrobe into spring, polka dots were seen on the spring/summer ‘15 runways of Valentino, Marc by Marc Jacobs, Dolce and Gabbana and Lela Rose who all embraced the look with a feminine spin. A seasonless print, especially in a classic black-and-white colour palette, polka dots can transform any dull outfit into a chic, retro-inspired look. However you may choose to…
