• Fashion & Style,  Get The Look,  Journal,  Trends

    6 Ways To Wear A Denim Jumpsuit

    The clocks have gone forward, the weather is taking a turn for the better, so it’s safe to say that spring has most definitely sprung. And the start of British summertime means it’s time to fold away your chunky jumpers, hang up your trusty coat (for now), and start looking for nifty styles that will carry you through the season. But, where do you start? There’s no better way to begin a season than with an item you can wear in many ways. Long gone are the days of hoarding clothes you’ve never – and probably won’t ever – wear. It’s time to start a spring clean and stock up…

  • Fashion & Style,  Get The Look,  Journal,  Lifestyle

    Mum & Me: 5 Wedding Guest Outfits

    Finally, wedding season is here! Spring, they say, is the most wonderful time of year to tie the knot. The sun is (usually) shining, the flowers become brighter and it’s the beginning of outdoor ceremonies – perhaps this is why the Royals favour it so much! And although it’s a beautiful occasion to be a part of, planning an outfit can be a down-right nuisance. Enter Yumi HQ… In a bid to avoid wardrobe worries, we’ve teamed together a few of our favourite looks from our wedding collection. So, no matter what the theme, colour scheme or location, we’re certain there’s an outfit to suit all events. Not only does…

  • Journal,  Lifestyle,  Travel

    Cadaqués: Our New Inspiration

    Earlier this year we showed you our inspiration for the first in-house designed collection of the season: San Sebastián. We loved the vibrant atmosphere, coastal setting and unspoilt scenery that this Basque paradise gave us – so much so, we put it in our prints. But, for our second range, we have a new Spanish muse. It’s time to say adiós to the north coast of Spain and head for the Catalonian seaside. Surrounded by a national park, the small town of Cadaqués is well-known for its glorious beaches, white-washed houses and piercing blue sea. Every summer it pulls in a celebrity crowd, who are unsurprisingly there to experience the…

  • Fashion & Style,  Get The Look,  Journal

    Mum & Me: Grown Up

    Here at Yumi, we believe that nothing compares to a mother-daughter relationship. After all, a girl’s first friend is her mum. To celebrate this bond, and with Mother’s Day around the corner (it’s the 31st of March, by the way), we’re making sure you’re both dressed to the nines without looking ‘mumsy’. As some of you may know, we have our Mum & Me collection for mums and their mini-mes. But, what if your mini-me isn’t so mini? We’re switching things up this year and have created similar looks, if not the same, that both you and your grown-up baby can wear to different occasions. Remember, age is just a…

  • Fashion & Style,  Get The Look,  Journal

    7 Suitcase Essentials: What To Pack For San Sebastián

    Remember our piece on San Sebastián? Well this week, we’d like to show you how to wear our exclusive collection on your next holiday, especially if you’re visiting the scenic Basque Country. With the British weather warming up (slightly) and the middle of March in sight, you’d be forgiven of dreaming of long sunny evenings, sea breezes and exotic foods. Yes, we too have our hearts set on a holiday – who doesn’t? Luckily for you and your suitcase, our talented stylists have done your packing for you…well, almost. We’ve created a video of our favourite looks from the new collection and how to wear them. And of course, the…

  • Events,  Fashion & Style,  Journal,  Lifestyle

    International Women’s Day: The Yumi Team

    In honour of International Women’s Day, we’re taking time to celebrate the empowering women behind our beloved Yumi. Over the years we’ve expressed our passion for vibrant colours and quirky designs, but have you ever wondered who created them? With this in mind, and on the day of appreciating female talent, we think it’s only fair to show you the people behind the prints. So, sit back, relax and get ready to be inspired by the ladies who’ve made Yumi the fun-loving, free-spirited and fiercely feminine brand it is today! Clare Let’s start at the beginning…no quite literally. An important figure in the brands origin and future, Clare is not only…

  • Fashion & Style,  Journal,  Lifestyle,  The How-To Guide,  Travel,  Video

    Mum & Me: On Vacation

    If the warm weather has you dreaming of an exotic getaway with your little one, then it’s time to start shopping for your next holiday. This season it’s all about getting ready for the summery months, so what are you waiting for? Let’s start packing! At Yumi HQ, we’re big advocates of quirky coordination – that’s why we have our Mum & Me collection. After all, there’s nothing like having a stylish sidekick to show off, too! And with Spring fast approaching, our Yumi stylists have chosen a few of their favourite suitcase-ready pieces. From matching floral dresses to stripe jumpsuits destined for building sandcastles in, scroll down and check…

  • Fashion & Style,  Get The Look,  Journal,  Lifestyle

    6 Ways To Style A Shirt Dress

    It’s hard to believe we’re in February and the temperamental weather is persisting. With Valentine’s Day over for another year and March drawing ever closer, it’s time to recycle the empty chocolate boxes, deflate the heart shaped balloons and start to look forward to brighter beginnings. Fortunately, for the fashion conscious among us, it’s not all doom and gloom when it comes to transitional style. In-between-season pieces are still a wardrobe essential and, although we’re not quite at the point where you don’t need to wear a jacket, we’re edging a little closer. Here at Yumi HQ, we’re big supporters of creating sustainable pieces that can be re-worn and treasured.…

  • Journal,  Lifestyle,  Travel

    San Sebastián: Our New Season Inspiration

    ‘No borders. No barriers. Just people’. Here at Yumi, we’re strong advocates for culture clash fashion for the global native. This means we take delight in projecting our passion for travel, creativity and eclectic style into our work; it’s our way of putting our stamp on the world. We’re constantly researching new heritages and exciting motifs from around the globe that aid us in crafting exclusive designs. What’s more, we’re proud to share them with you. With all this considered, it comes naturally to reveal to you one of our key inspirations for the season. Located on the coast of the Bay of Biscay and twelve miles from the French border…

  • Fashion & Style,  Journal

    How To Brighten Up Your Workwear Wardrobe

    When it comes to workwear, many of us think we have to stick to the same colour pallet, the same formal style and even the same patterns – the truth is, you can have a lot more fun with your workwear wardrobe, so long as you know how to mix and match pieces. If you’re looking to introduce some new pieces into your office-wear that are different to the standard offering, we’ve got some tips below on how you can style these pieces again and again. After all, versatility is key with workwear. The Bright Top Go bold with your colour choices while still staying well within your comfort zone.…