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Yumi SS16 Press Day Sneak Peek
Usually reserved for the fashion press, editors and bloggers, Press Day is where we reveal all the dresses and separates we’ll be sporting in the coming season. But we want to give you a head start on spring’s hottest styles with an exclusive sneak peek at Yumi SS16. You’re welcome. Floral Embroidery Florals? For Spring? Groundbreaking. We know, we know. This trend never fails to be a general theme throughout most collections and that’s because quite simply, it’s pretty and we like it. So there. Adorning everything from occasion dresses to summery tops, for SS16 it’s all about delicate floral prints with striking colourful embroidery a la Holly Fulton and Erdem. Bright Lace…
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Yumi Loves Winter: Get blogger A Clothes Horse’s Look
Rebecca wears our owl and floral print midi dress Rebecca Stice, the lovely lady behind AClothesHorse.co.uk is a leading blogger based in Northern Ireland. She’s contributed to Refinery29, Glamour, WWD, Teen Vogue and Lucky Mag, to name just a few. Here, she tells Yumi HQ all her style secrets. How would you describe your autumn/winter style? Cozy! I’m not quite “feral sweater child” territory but I love to layer and want to wear all of the knits when it starts to get cold. Who are your biggest influences when it comes to the way you dress? Possibly vintage films, but I find inspiration everywhere so it’s hard to say what the biggest…
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Yumi Loves Winter: Get blogger Anisa Sojka’s look
Anisa wears our owl and flower print oversized shirt, pleated skirt and raglan tie jumper Anisa Sojka, the woman behind style blog, Anisasojka.com, is a fashion marketing professional living and working in London, who’s style blog is going from strength to strength with an over 20K following on Instagram. She’s let us in on her top winter style tips and why she loves a bit of Yumi. How would you describe your autumn/winter style? Quite laid back – layers and loose fitting clothing is what I aim for. Although, I usually dress each look up with a heel. Who are your biggest influences when it comes to the way you dress?…
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Yumi Loves Winter: Get blogger Ciara O’Doherty’s look
Ciara wears our green leather look skirt, waffle textured top and lurex kimono cardigan Ciara O’Doherty is one of Ireland’s most recognised fashion bloggers. A rising fashion star, Ciara has worked with the likes of Coca-Cola, PrettyPolly, Fashion|One, V3’s Xposé and Ireland AM as well as contributing to RTE’s hit documentary #FullFrontal. Want to know how she tackles winter in style? Well, find out here. How would you describe your autumn/winter style? My A/W style is classic, with an edgy twist. I love putting together monochromatic looks by mixing blacks, whites and greys, but I always like to add a splash of something different, whether it be a faux fur layer, or some off-beat accessories.…
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Yumi Loves Winter: Get blogger Theldndiaries’ look
Paula wears our gold spot chiffon shirt, leather look pencil skirt and dip dye faux fur jacket, Paula Holmes, the stylish woman behind blog, Theldndiaries, is a top fashion blogger, having been featured in an array of top publications including Stylist, Look and Cosmopolitan. As part of our #YumiLovesWinter campaign, she let us in on her winter style and why she loves Yumi. How would you describe your autumn/winter style? In autumn I’m probably more stylish than in winter, it’s definitely my favourite season for fashion. I love choosing a new coat and like to accessorise with funky hats and scarves. In winter, for me I’d rather be warm than…
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Get the Look: Adele’s Check Print Coat
Watching Adele’s new vid on repeat? Yeah, so are we. We’re crushing over her check print coat too. Luckily, we have one very similar so we can all recreate Adele’s check print coat look. Hoorah! Check Print Wrap Coat, £42, yumi.co.uk, credit: YouTube Wide-check coats are versatile, easy-to style and are sure to add interest to any AW15 look. We’re sold already. Ours is a snip at the price of Adele’s at £42 on yumi.co.uk now. Get your mitts on the style, stat. Check the coat in action: Shop our Check Print Coat. Love the coat? Tweet us @official_yumi Best Weekend Dresses under £60 The Best Transitional Knitwear to Buy Now More on the Yumi Journal
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Halloween Adventure Guide 2015
Its that time of year again, the one time where its acceptable to walk around in fake blood, while wrapped in toilet paper, pretending to be a thousand year old Egyptian mummy. With so much going on this Halloween we’ve come to your rescue! We’ve hand picked 4 of our top ‘must do’ adventures, which will be taking place throughout this years Halloween season… Masked Ball; The Lost Boys Halloween Special Situated in a working Theme Park on the South West coast of England, Masked Ball presents one of the UKs best spooktacular nights. The theme this year is the cult ‘80s vampire flick The Lost Boys – the perfect backdrop for…
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Weekend Adventure Review: The Hydra x Electric Minds
Last Saturday (3rd October) we adventured down to East London’s Studio Spaces, to attend one of the most talked about winter series “The Hydra.” Teaming with Electric Minds and featuring the talented acts of Levon Vincent, Move D & Mr.G, this line up, this venue, and these promotors sure set its bar high. This was the first time we had visited Studio spaces, with many of Londons Venues closing down, its great to have something like this about. 3 rooms, a friendly crowd and enough space outside to grap some fresh air, this may just be my new favourite spot! Move D’s selection of songs (like always) were on point, Levon Vincent mixes were…
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Best ’60s trend picks to buy now
The ’60s is back in the groove this season and we’ve got tons of vintage inspiration in our AW15 collection. Seen on the AW15 runways from Miu Miu to Burberry, looks ranged from romantic, folk inspired pieces to graphic geometric prints a la Twiggy. Here at Yumi HQ, our designers have created striking folkloric prints, lace peasant dresses, faux leather separates and classy pussybow blouses that follow the trend in a unique and versatile way. You’ll notice skirt and dress hemlines have risen in the collection, knitwear is extra soft and our trans-seasonal layering pieces feature duster coats, blanket jackets and a faux fur wrap coat. Cue our picks to buy…
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How to Dress for the Weekend
Go shorty, it’s the weekend. Time to toss your work wear in the wash and get out some pretty pieces for whatever you’re up to. If you’re having a bit of a ‘mare about what to wear to a party/occasion/drinks with the girls/weekend antics, don’t fret we’ve got the key pieces you should get your mitts on. Cue the list: The Party Dress Going on a night out and stuck for what to wear? This is a must-have for your wardrobe. Team it with heels and a clutch and you’re good to go. Crystal Print Scuba Dress, £60, yumi.co.uk The Party Shirt Suitable for drinks or a shopping trip, this gold…