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Instacrush: Mimi Elashiry
We all have them, and we all want to be them. This weeks instacrush is Mimi Elashiry, full name: Ismeen Marlane Ashraf Elashiry. Raised in Australia, this young 20-something is an all round talent. Not just a instafamous known face, but also a Dancer, Model, Poet, Model, and Photographer! We cant get enough of Mimi’s personal style, her free beach like festival feel is leaving us all wanting more. If you haven’t already heard of Mimi Elashiry, then you’ve definitely been hiding in the dark. So don’t waste any more time, and go go go…@mimielashiry Who’s your Instacrush? Tweet us @official_yumi LONDON FASHION WEEK: STREET STYLE FESTIVAL GUIDE GET LILAH PARSONS’…
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The best transitional buys for spring 2015
Transitioning into Spring from the cold, wet winter weather is a right old challenge. Oh, what to wear… But luckily, (in typical Yumi HQ fashion) we’re on hand to get you looking picture perfect and bang on-trend throughout, with our transitional shopping edit. From lace insert jumpers to pretty little pea coats, you’ll have a spring in your step for sure… So, stride into spring with our faves. Keep cosy in this grey marl sweatshirt, embroidered with a bold design and coral and blue colour palette. Perfect to jazz up jeans or a midi skirt. Embroidered Sweatshirt, £45, yumidirect.co.uk This spring ready coat will go with everything in your wardrobe.…
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5 energy boosting tips for mums
We all know all you lovely mums have one of the most rewarding jobs in the world, but it’s also pretty damn exhausting, right? You’re on duty 24-7, no weekends off or sick days…(oh the luxury…) It’s easy to focus on your kids and neglect yourself, but that’s not good for you, now is it? No. It is not. Ideally, we mums should get our eight hours of sleep and wake up full of the joys of spring but we know that’s just not realistic so here are some quick tips on how you can recharge your batteries and boost those energy levels. You’re welcome. Down…a bottle of water Even before…
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London Fashion Week Street Style
As we stand and applaud the last 4 days of London Fashion Week, celebrating its sleek and undoubtedly gorgeous shows. It’s nearly time to say goodbye London and Hello Milan .. or shall we say Ciao Milan! But before we say our farewells, us here at Yumi HQ would like to stop and appreciate the street style caught on our Yumi HQ camera over the last couple of days. From dark red lips, to quirky accessories, the looks were totally unique and on point. Want to share your LFW outfit with us? Tweet us @official_yumi LONDON FASHION WEEK AW15: A BEGINNER’S GUIDE EDITOR’S PICKS: BEST DOUBLE DUTY JACKETS AND COATS…
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Make a bold statement with our SS15 art prints
Artsy prints take centre stage in our SS15 art prints collection with Kandinsky and Jeff Koons-inspired motifs splashed over separates and dresses. Bang on-trend, artsy prints were seen on the runways of Valentino, Dsquared2 and Alice Temperley to name just a few. Easy and fun to wear, it’s pretty obvious we’re big fans of mixing pastels with primary colours here at Yumi HQ. We talked to our Uttam Boutique Head Designer, Michelle Luk, to get a few more deets on the inspiration behind the punchy, spring-ready prints. “The collection is inspired by pop art. It’s fun and it’s quite colourful and we’re using that in a more mature way, injecting colour into…
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London Fashion Week: A Beginner’s Guide
London Fashion Week has officially kicked off and we’re super excited. OK, so we don’t all get access all areas passes for LFW but you can still enjoy the festivities while checking out all the street style. Just head down to the tents. Here’s Yumi HQ‘s beginner’s guide: 1. Looking to get snapped? Make sure to rock up in your stand out accessories and bright colours (and maybe a little Yumi? Only a suggestion…) to attract the street style photographers dotted around entrances and lurking around corners. 2. Take a tote bag to pick up potential freebies. Companies like to stand around the main areas to give away special fashion…
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Festival Guide
Yess! Now that Dry January’s over, and we no longer have to see blue. We can now all stand and watch the countdown for summer to begin… Ok, ok maybe I’m getting a little too excited and I didn’t mean to miss out on Spring, but I can’t be the only one jumping up and down at all the Festival announced? No… I thought not. If you’re like the select few here at Yumi HQ, then you’ll have your festival plans already written up (and probably laminated…) but if your more of the laid back type then stay laid back, because here at Yumi HQ we’ve done the hard bit…
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Best double duty jackets and coats
It’s not spring yet but here at Yumi HQ, we’re already thinking about what jackets and coats will keep us cosy now and also keep us firmly on trend all the way through to the season ahead. What a conundrum… Luckily, we’ve got a few great pieces in our SS15 collection that are double duty life-savers. From rain macs to pea coats, we’ve got you covered (sorry) in our product edit. Queue our picks of Yumi’s most spring-ready coats and jackets. Double Breasted Pea Coat, £85, Yumi This pea-coat will go with anything from jeans to skirts. A perfect addition to our wardrobes. Boucle Dropped Sleeve Coat, £90, Yumi Perfect either rain…
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A yummy Cointreau cocktail recipe for parties
We had our SS15 launch party last week and not only did we get to shmooze with the lovely Lilah Parsons, we also got to try her favourite Cointreau cocktail recipe, the Cointreau Fizz. Chic and easy, it’s the perfect weekend party go-to. But remember, always drink responsibly… Here’s how to make this delish cocktail: The Cointreau Fizz Ingredients: 50ml Cointreau 15ml fresh lime juice 50ml sparkling water Method: In a shaker glass: add Cointreau and lime juice – fill with ice. Shake until the metal tin is frosted. Strain into the glass over ice, and top up with sparkling water. Garnish with a sprig of orange blossom or some mint leaves. Et…
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Best romantic dresses for Valentine’s Day
Valentine’s Day’s fast approaching and if you’re in a pickle over what to wear, whether going out or staying in, we’ve got the most romantic dresses to see you through the big day. From pretty polka dots to punchy florals like the organza number worn by Lilah Parsons, the dresses in our product edit will have any date’s eyes firmly fixed on you; all night long. All you need are some trusty heels and simple accessories to make your look pop. Styling tip: Add some red lippy to pucker up and big, full lashes for a subtle yet flirty look. Shop our romantic dress product edit right here. With love,…
